E‑commerce Paid Media & Digital Marketing Lead

D2B; Philippines; On-site; PHP 391,000 - 502,000; Full time

Job summary

D2b is seeking an experienced Paid Media & Digital Marketing Manager (Lifestyle Brand) to lead Meta and Google Ads, optimise campaigns and ROI for our e-commerce store. The role starts with paid media and expands to social, Klaviyo, Shopify maintenance, and design.

You will audit existing accounts, build high-performing campaigns, plan seasonal promotions for NZ and global markets, and collaborate across teams to deliver consistent messaging and growth.

Qualifications

• Proven experience managing Meta and Google Ads for e-commerce brands.
• Experience auditing and optimising existing advertising accounts.
• Strong understanding of conversion tracking, audiences, remarketing, and campaign optimisation.
• Experience using Klaviyo for email campaigns, flows, segmentation, and automation.
• Experience managing or maintaining Shopify e-commerce websites.

Responsibilities

• Review, audit, and optimise Meta Ads and Google Ads campaigns.
• Identify opportunities to improve campaign structure, targeting, creative, and tracking.
• Build and continually optimise paid advertising campaigns for ROAS.
• Manage audience targeting, remarketing, and new customer acquisition campaigns.
• Develop paid media strategies for seasonal promotions and peak trading periods.
• Provide clear reporting on campaign performance and suggested next steps.
• Coordinate organic social and email campaigns with paid activity.

Skills

Paid media optimization

Campaign optimization

Audience targeting

Email marketing strategy

Graphic design awareness

Tools

Meta Ads Manager

Google Ads

Klaviyo

Shopify

Google Analytics GA4

Canva/Adobe Creative Suite

Job description

D2b is seeking an experienced Paid Media & Digital Marketing Manager (Lifestyle Brand) to lead Meta and Google Ads, optimise campaigns and ROI for our e-commerce store. The role starts with paid media and expands to social, Klaviyo, Shopify maintenance, and design.

You will audit existing accounts, build high-performing campaigns, plan seasonal promotions for NZ and global markets, and collaborate across teams to deliver consistent messaging and growth.