Senior Digital Marketing & Creative Specialist (E-Commerce & Multi-Brand)
D2B
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Job summary
D2b in the Philippines is seeking a Senior Digital Marketing & Creative Specialist (E-commerce & Multi-Brand) to lead digital advertising, content creation, and design across two NZ businesses with potential expansion to a third skincare brand. The role blends creative and performance marketing, requiring strategic thinking, independent execution, and ongoing optimization.
You will manage Meta, Google Ads, Klaviyo email flows, and Shopify site updates, while editing video content for
Qualifications
- 5+ years in digital marketing and creative design.
Responsibilities
- Build and manage META advertising campaigns with ROAS, CPA, CTR optimization.
Skills
Tools
Job description
Company : D2b Job Type : Full Time Philippines
Job Description - Senior Digital Marketing & Creative Specialist (E-commerce & Multi-Brand)
Description
Position : Senior Digital Marketing & Creative Specialist (E-commerce & Multi-Brand)
Salary : PHP 87,000 - 130,000
Working Hours & Conditions : NZ Hours
ABOUT THE COMPANY:
The client is a premium skincare brand committed to creating science-backed, high-performance skincare products that combine clinically proven active ingredients with carefully selected formulations. The company believes that effective skincare should be simple, innovative, and results-driven, offering minimalist routines designed to address common skin concerns while promoting healthier, radiant skin.
With a strong focus on quality, education, and customer experience, they empower consumers to make informed skincare choices through ingredient-focused content and product education. The brand also embraces modern digital marketing, premium visual storytelling, and e-commerce to connect with customers and deliver a luxury skincare experience. By combining innovation, clean aesthetics, and effective formulations, the client continues to establish itself as a trusted and growing brand in the competitive beauty and skincare industry.
OVERVIEW:
We are seeking an experienced Senior Digital Marketing & Creative Specialist to become a dedicated extension of our New Zealand team. This is a hands‑on role requiring someone who can confidently manage both the creative and performance marketing functions across multiple brands.
Initially, you will support two established New Zealand businesses, with the opportunity to expand into a third premium skincare brand as the business grows. Your time will be allocated across each business, with clear expectations and priorities.
This is not a junior marketing coordinator role—we're looking for someone who can think strategically, execute independently, analyse performance, and continually optimise campaigns to improve results.
Initially, you will support two established New Zealand businesses, with the opportunity to expand into a third premium skincare brand as the business grows.
You will provide marketing support across:
- A premium cookware and e-commerce business
- A New Zealand insurance business
- A premium skincare brand (future support)
Your time will be allocated across each business, with clear expectations and priorities, ensuring each business receives dedicated strategic and operational marketing support.
- Build, launch and manage META advertising campaigns (Facebook & Instagram)
- Monitor campaign performance and optimise for ROAS, CPA, CTR and conversions
- Conduct audience testing, A/B testing and creative testing
- Recommend budget allocation and scaling opportunities
- Produce clear monthly performance reports with actionable recommendations
- Manage Google Ads campaigns including:
- Search (SEM)
- Performance Max (P-Max)
- Optimise keywords, bidding strategies and budgets
- Improve campaign performance and ROI
- Monitor conversion tracking and reporting
- Create engaging content for both organic and paid social media campaigns across:
- TikTok
- Snapchat
- Other emerging platforms as relevant
- Develop content calendars and schedule posts
- Edit video content provided by the New Zealand team for use across social media, email marketing, and websites
- Plan campaigns and implement organic growth strategies
- Manage community engagement by responding to comments and messages
- Monitor platform performance and provide actionable insights
- Stay current with industry and social media trends, applying relevant ideas across marketing assets
- Research and engage New Zealand-based influencers for potential brand collaborations in consultation with the NZ team
- Manage and optimise the company's Google Business Profile
- Design professional EDMs
- Build and schedule email campaigns
- Create customer segmentation
- Develop and optimise automation workflows including:
- Welcome Series
- Cart Abandonment
- Browse Abandonment
- Post Purchase
- Win Back Campaigns
- Report on campaign performance and recommend improvements
- Deploy promotional campaigns featuring sales, product launches, special offers and brand updates
- Update products and collections
- Add new products and remove discontinued items
- Manage landing pages
- Upload creative assets
- Maintain promotions and campaigns
- Assist with website merchandising
- Ensure website content remains current, accurate and visually engaging
Create high-quality creative assets for both print and digital, including:
- Social media graphics
- Paid advertising creatives
- Website banners
- Email graphics
- Product marketing collateral
- Brochures and flyers
- Digital marketing assets for multiple brands
- Retail point-of-sale (POS) materials
- In-store promotional displays
- ATL campaign assets
- Packaging design
- Product label design
- Special offer and new product launch creative
Applicants must provide a professional design portfolio showcasing previous work and brands they have supported.
Leverage AI tools to improve efficiency and creativity, including:
- Content creation
- Ad copy generation
- Image generation and editing
- Workflow automation
- Campaign ideation
- Productivity improvements
Experience with tools such as ChatGPT, Claude, Midjourney, Canva AI, or similar is highly regarded.
- Expert knowledge of Meta Business Suite and Ads Manager
- Campaign creation, optimisation and reporting
- Budget management
- Performance analysis
- Audience creation and retargeting
- Strong understanding of META Ads Manager and backend platform operations
- Experience managing both organic and paid social media campaigns
- Content creation, graphic design, scheduling, publishing and community management across:
- TikTok
- Snapchat
- Advanced proficiency in Adobe Creative Cloud, including:
- Photoshop
- Illustrator
- InDesign
- Strong graphic design and branding skills
- Excellent layout and visual storytelling capability
- Ability to produce creative assets across digital and print channels
- Experience creating marketing collateral for multiple brands
- Ability to edit video content supplied by the New Zealand team for use across:
- Social media
- Email marketing
- Websites
- Able to optimise video content for different platforms and campaign objectives
- Professional email design
- Campaign setup and management
- Customer segmentation
- Automation flows
- Performance reporting and optimisation
- Day-to-day website management
- Product and collection updates
- Landing page creation
- Website merchandising
- Uploading creative assets
- Promotion management
- Maintaining website design and user experience
- Strong SEM experience
- Performance Max (P-Max) expertise
- Campaign optimisation
- Conversion tracking
- Google Analytics familiarity
Candidates with experience in the following industries will be highly regarded:
- Creative agency (strong design background preferred)
- E-commerce
- Homewares / Housewares
- Retail
We're looking for someone who:
- Has 5+ years' experience in digital marketing and creative design.
- Has managed multi-channel digital marketing campaigns across paid and organic platforms.
- Has experience supporting e-commerce and consumer-facing businesses.
- Is equally comfortable designing creative assets and analysing campaign performance.
- Has advanced experience with Meta Ads, Google Ads, Klaviyo, Shopify and Adobe Creative Cloud.
- Can confidently provide strategic recommendations—not just execute tasks.
- Has excellent written and verbal English communication skills.
- Is highly organised and capable of managing multiple brands and competing priorities.
- Understands and actively uses modern AI tools to improve marketing outcomes.
- Is proactive, commercially minded, and thrives in a fast‑paced environment.
- SEM (Search Engine Marketing)
- SEO (Search Engine Optimisation)
- GEO (Generative Engine Optimisation)
- Google Ads
- GA4 (Google Analytics 4)
- Google Tag Manager
- Meta Pixel & Conversion API
- Strong analytics and reporting skills, with the ability to consolidate insights and produce actionable reports using:
- Google Analytics 4 (GA4)
- Meta Ads Manager
- Google Ads
- Shopify Plus
- Canva Pro
- Adobe Creative Cloud
- Figma
- Microsoft 365
- AI marketing tools (ChatGPT, Claude, Midjourney, Canva AI, etc.)
- E-commerce marketing
- Experience in retail, homewares/housewares, lifestyle, FMCG, beauty/skincare, or insurance industries
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