E-commerce Marketing Specialist

WrkPod Inc.; Iloilo City; On-site; PHP 360,000 - 600,000; Full time

Job summary

WrkPod Inc. is seeking an E-Commerce & Marketing Operations Specialist to bridge online retail operations and growth marketing on Shopify, driving revenue and conversion rate optimization.

You will optimize merchant workflows, execute promotions, and align storefront strategy with growth objectives across our Shopify platform.

Qualifications

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Responsibilities

• Campaign & Promotion Execution: Build and launch Shopify discounts, promotions, bundles, and seasonal landing pages.
• Conversion Rate Optimization & Merchandising: Audit product listings, pricing, and media to improve conversion and AOV.
• Marketing Analytics & Reporting: Generate performance reports using Shopify Analytics, Google Analytics, and custom tools.
• Customer Journey & Touchpoint Optimization: Manage post-purchase communications and Shopify-integrated support.
• Store & App Ecosystem Management: Integrate marketing apps to enhance backend efficiency and engagement.
• Order Fulfillment & Inventory Coordination: Monitor inventory across fulfillment centers to align with campaigns.
• Workflow Automation: Use Shopify Flow, Klaviyo, and ERP integrations to automate ops.

Skills

Data analysis

Excel/Google Sheets

E-commerce metrics

English communication

Education

Bachelor’s degree in Marketing/Business/Digital Media/Logistics

Tools

Shopify

Klaviyo

Gorgias

Shopify Flow

Job description

Overview

As the E-Commerce & Marketing Operations Specialist at WrkPod, you will serve as the strategic bridge between online retail operations and growth marketing, driving operational excellence and revenue performance across our Shopify platform. Joining a high-performing team dedicated to scaling digital brands, you will play a pivotal role in optimizing merchant workflows, executing high-converting promotional campaigns, and aligning digital storefront strategy with growth objectives. Your impact will be directly reflected in optimized Shopify conversion rates, seamless customer journeys, elevated campaign ROI, and flawless promotional execution.

Responsibilities

Campaign & Promotion Execution: Collaborate with the growth marketing team to build, configure, and launch Shopify discount codes, automatic promotions, bundles, and seasonal sales landing pages.

Conversion Rate Optimization (CRO) & Merchandising: Regularly audit and optimize Shopify product listings, collections, tags, pricing strategies, and visual media to maximize store conversion rates and Average Order Value (AOV).

Marketing Analytics & Reporting: Generate actionable performance reports using Shopify Analytics, Google Analytics, and custom reporting tools to track key e-commerce and campaign metrics (AOV, customer acquisition/retention rates, conversion funnel drop-offs, and promotional ROI).

Customer Journey & Touchpoint Optimization: Oversee the post-purchase customer experience, managing transactional email flows, customer communication, and Shopify-integrated support platforms (e.g., Gorgias) to drive retention, repeat purchases, and high customer satisfaction (CSAT) ratings.

Store & App Ecosystem Management: Manage and integrate marketing and operational Shopify apps (e.g., subscription tools, review apps, cross-sell/upsell engines, and email/SMS automation tools) to enhance backend efficiency and customer engagement.

Order Fulfillment & Inventory Coordination: Oversee end-to-end order fulfillment workflows and monitor storewide inventory levels across multiple fulfillment centers to ensure product availability aligns with active marketing campaigns and product launches.

Workflow Automation: Streamline marketing and administrative operations using automation tools such as Shopify Flow, Klaviyo/omnichannel triggers, and integrated ERP systems.

Requirements

Data & Analytics Skills: Advanced proficiency in Microsoft Excel or Google Sheets (VLOOKUPs, pivot tables, CSV product catalog updates) and experience interpreting e-commerce/marketing conversion data.

Fulfillment & Logistics Management: Understanding of Shopify fulfillment workflows, multi-location inventory sync, and partner management to support campaign demand.

Communication: Exceptional written and verbal English communication skills for customer engagement, creative copy alignment, and cross-functional team collaboration.

Project Management: Experience using project management platforms (e.g., Asana, Trello, ClickUp) to plan, execute, and deliver marketing campaigns and operational projects on deadline.

Education: Bachelor’s degree in Marketing, Business Administration, Digital Media, Logistics, or a related field.