Category Manager (Health & Wellness)

Dermorepubliq Corporation; Quezon City; On-site; PHP 669,600 - 1,116,000; Full time

Job summary

Dermorepubliq Corporation in Quezon City is looking for a Category Manager (Health & Wellness) to drive marketing strategy and commercial growth. This role oversees the performance of the category across platforms like TikTok, Shopee, and Lazada, ensuring alignment with brand positioning and market trends.

The ideal candidate will have over 5 years of experience in category management and strong familiarity with e-commerce landscapes. A hybrid work setup is offered, providing flexibility during peak periods and campaign launches.

Qualifications

• 5+ years of experience in category management or marketing.
• Proven track record of driving measurable commercial results.
• Strong familiarity with TikTok marketing and content strategy.

Responsibilities

• Develop and execute marketing strategy for the Health & Wellness category.
• Lead cross-functional efforts on TikTok marketing and e-commerce platforms.
• Monitor and analyze campaign performance across all channels.

Skills

Category strategy development and execution

TikTok marketing and content performance analysis

Shopee and Lazada campaign management

Performance tracking and data-driven decision-making

Excellent cross-functional communication

Education

Bachelor’s degree in Marketing, Business Administration, Communications

Job description

About the job Category Manager (Health & Wellness)

JOB SUMMARY

The Category Manager (Health & Wellness) is responsible for defining and driving the end-to-end marketing strategy and commercial growth of Dermorepubliq’s Health & Wellness product portfolio. This role owns the category’s performance — from strategic planning and campaign development to execution oversight and results delivery — ensuring that all activations are commercially aligned, insight-led, and platform-relevant.

Operating at the intersection of brand, performance, and digital commerce, the Category Manager leads cross-functional efforts across TikTok marketing, Shopee, Lazada, and other key channels to drive SKU visibility, trial, and repeat purchase. The role requires deep familiarity with TikTok content strategy and the e-commerce landscapes of major marketplace platforms.

The Category Manager works closely with the Marketing Director, cross-functional teams, and channel partners to translate category priorities into winning campaigns and sustainable growth.

KEY RESPONSIBILITY

• Category Strategy & Growth Ownership
• Own the overall marketing strategy and growth roadmap for the Health & Wellness category.
• Develop monthly, quarterly, and annual category plans aligned with topline revenue and GMV targets.
• Identify whitespace opportunities, emerging trends, and competitive gaps to drive category leadership.
• Translate brand positioning into category-specific messaging and campaign narratives.
• Lead TikTok strategy for the Health & Wellness category, ensuring content is trend-relevant, conversion-driven, and brand-safe.
• Collaborate with the TikTok Content Strategy Lead to develop content pillars, hooks, and creator briefs specific to the category.
• Identify TikTok content opportunities aligned with hero SKUs, product launches, and commercial pushes.
• Monitor TikTok performance metrics and drive continuous optimization of category content.
• E-Commerce Channel Management (Shopee & Lazada)
• Develop and execute category campaigns on Shopee and Lazada, leveraging platform mechanics, promotions, and sponsored solutions.
• Work with the Performance Marketing team to maximize category visibility and conversion through platform-specific strategies.
• Monitor marketplace rankings, reviews, and competitor activity to inform strategic decisions.
• Collaborate with platform teams to secure visibility placements, campaign features, and co-marketing opportunities.
• Brief and oversee the end-to-end development and execution of category campaigns across all channels.
• Coordinate with Marketing Executives to ensure product-level activations are delivered on time and on-brief.
• Align with Creative, Performance, and Operations teams to ensure cohesive and commercially effective campaign delivery.
• Review and approve campaign assets to ensure quality, compliance, and brand alignment.
• Track and analyze category campaign performance across TikTok, Shopee, Lazada, and other channels.
• Generate insights and recommendations to improve campaign effectiveness and category growth.
• Report category performance to the Marketing Director with clear commentary and action plans.
• Serve as the primary marketing point of contact for the Health & Wellness category across internal teams.
• Align with Product, Supply Chain, and Sales teams to support launches, promotions, and inventory planning.
• Coordinate with PR & Affiliate teams to amplify category campaigns and extend reach.
• Manage relationships with external partners, agencies, and platform representatives as needed.

QUALIFICATION AND REQUIREMENTS

Education

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field.

Experience

• 5+ years of experience in category management, brand management, or marketing in a related field.
• Proven track record of managing product categories and driving measurable commercial results.
• Strong familiarity with TikTok marketing, content strategy, and platform mechanics.
• Solid understanding of Shopee and Lazada marketplace landscapes, promotional mechanics, and sponsored solutions.
• Experience in beauty, FMCG, health & wellness, or retail is a strong advantage.
• Experience working cross-functionally with creative, performance, and commercial teams.

SKILL AND COMPETENCIES

Technical Skills

• Category strategy development and execution
• TikTok marketing and content performance analysis
• Shopee and Lazada campaign management and marketplace optimization
• Campaign planning, briefing, and asset management
• Performance tracking, reporting, and data-driven decision-making

Soft Skills

• Strong strategic thinking with clear execution discipline
• Excellent cross-functional communication and stakeholder management
• High ownership mindset and accountability for results
• Agile and adaptive in a fast-moving, trend-sensitive environment
• Strong leadership and ability to influence without direct authority

WORK ENVIRONMENT

• Hybrid work setup based in Eastwood.
• High involvement during campaign launches, peak commercial periods, and platform mega-sales events.
• Fast-paced environment requiring rapid ideation, cross-functional coordination, and results delivery.

Dermorepubliq is an equal opportunity employer and is committed to creating an inclusive environment for all employees.