Director of AI-Driven Communications & Brand Storytelling

Powertown; Boston; On-site; PHP 600,000 - 1,000,000; Full time

Job summary

Powertown seeks a creative leader to own and grow the company’s narrative and art direction. You will shape an AI-native creative function, defining tools, workflows, and where human craft remains essential, while producing production-ready assets across formats and markets.

With a portfolio showing strong typography and layout, you will translate histories and traditions into brand storytelling, build scalable design systems, and continuously improve workflows as the team scales.

Qualifications

• 2–6 years of professional communications experience
• Portfolio showing strong layout and typography
• Ability to work within established brand guidelines
• Expert in Figma and Adobe Creative Suite
• Motion graphics, video editing, or light animation preferred
• Strong organizational and file-management skills

Responsibilities

• Own and expand our existing narrative and creative direction
• Define what an AI-native creative team looks like — tools, workflows, and where human craft is non-negotiable
• Design clean, production-ready files (one pagers, social, external materials) and adapt campaigns across formats, channels, and markets while maintaining quality
• Research and translate the histories and traditions of the places we work with into brand storytelling
• Build and maintain design systems, templates, and asset libraries built for speed and scale
• Continuously improve workflows, including evaluating and integrating AI tools into file production

Skills

Layout

Typography

Brand guidelines

Organization

Communication

Collaboration

Tools

Figma

Adobe Illustrator

Adobe Photoshop

Adobe InDesign

Job description

Powertown seeks a creative leader to own and grow the company’s narrative and art direction. You will shape an AI-native creative function, defining tools, workflows, and where human craft remains essential, while producing production-ready assets across formats and markets.

With a portfolio showing strong typography and layout, you will translate histories and traditions into brand storytelling, build scalable design systems, and continuously improve workflows as the team scales.