Director, Digital Media & Analytics

dentsu; Mexico; On-site; MXN 1,800,000 - 2,500,000; Full time

Job summary

Dentsu in Mexico City is seeking a Digital Media, Performance & Analytics Director to lead a strategic automotive account. The role blends strategic thinking, digital media expertise, and strong analytics to drive business results in a fast-paced environment.

You will lead campaigns across platforms, optimize performance, turn data into actionable insights, present to senior stakeholders, and mentor a high-performing team.

Qualifications

• 8+ years in Digital Media or Performance Marketing.
• Strong knowledge of Google Ads, Meta Ads and digital measurement.
• Experience leading complex accounts and multidisciplinary teams.
• Data-driven mindset with the ability to translate insights into business decisions.
• Advanced English.

Responsibilities

• Lead the digital media strategy across multiple platforms.
• Drive campaign performance and optimization.
• Collaborate with cross-functional teams (Media, Analytics, Martech, Creative and Client Services).
• Turn data into actionable business recommendations.
• Present strategic insights to senior stakeholders and clients.
• Mentor and develop a high-performing team.

Job description

Dentsu in Mexico City is seeking a Digital Media, Performance & Analytics Director to lead a strategic automotive account. The role blends strategic thinking, digital media expertise, and strong analytics to drive business results in a fast-paced environment.

You will lead campaigns across platforms, optimize performance, turn data into actionable insights, present to senior stakeholders, and mentor a high-performing team.