Director digital

dentsu; Mexico; On-site; MXN 1,800,000 - 2,500,000; Full time

Job summary

Dentsu in Mexico City is seeking a Digital Media, Performance & Analytics Director to lead a strategic automotive account. The role blends strategic thinking, digital media expertise, and strong analytics to drive business results in a fast-paced environment.

You will lead campaigns across platforms, optimize performance, turn data into actionable insights, present to senior stakeholders, and mentor a high-performing team.

Qualifications

• 8+ years in Digital Media or Performance Marketing.
• Strong knowledge of Google Ads, Meta Ads and digital measurement.
• Experience leading complex accounts and multidisciplinary teams.
• Data-driven mindset with the ability to translate insights into business decisions.
• Advanced English.

Responsibilities

• Lead the digital media strategy across multiple platforms.
• Drive campaign performance and optimization.
• Collaborate with cross-functional teams (Media, Analytics, Martech, Creative and Client Services).
• Turn data into actionable business recommendations.
• Present strategic insights to senior stakeholders and clients.
• Mentor and develop a high-performing team.

Job description

We're Hiring | Digital Media, Performance & Analytics Director

We're looking for a Digital Media, Performance & Analytics Director to lead one of the most strategic automotive accounts in Mexico.

This role is ideal for someone who combines strategic thinking, digital media expertise, performance marketing, and strong analytical skills to drive business results in a fast-paced environment.

What you'll do:

Lead the digital media strategy across multiple platforms.

Drive campaign performance and optimization.

Collaborate with cross-functional teams (Media, Analytics, Martech, Creative and Client Services).

Turn data into actionable business recommendations.

Present strategic insights to senior stakeholders and clients.

Mentor and develop a high-performing team.

We're looking for someone with:

• 8+ years of experience in Digital Media or Performance Marketing.
• Strong knowledge of Google Ads, Meta Ads and digital measurement.
• Experience leading complex accounts and multidisciplinary teams.
• A data-driven mindset with the ability to translate insights into business decisions.
• Advanced English.

Nice to have:

• Automotive industry experience.
• Programmatic media.
• GA4, GTM, Power BI or Looker Studio.
• Experience with first-party data and audience strategies.

If you're passionate about digital transformation, performance marketing and working on one of the world's leading automotive brands, we'd love to hear from you.