Direct Response Specialist

JustSimply Marketing; Cagayan de Oro; On-site; PHP 420,000 - 700,000; Full time

Benefits offered by this job

Competitive pay

Continuous learning

Flexible work arrangements

Collaborative culture

Job summary

JustSimply Marketing is seeking a Direct Response Specialist to join our team in Cagayan de Oro. The role focuses on creating and executing targeted direct response campaigns across multiple channels to drive immediate customer actions and measurable results.

You will use CRM platforms and analytics tools to optimise targeting, content and channel mix, delivering tangible business impact and ROI. A 2–4 year track record in direct response marketing is preferred.

Qualifications

• 2–4 years in direct response marketing or CRM.
• Strong knowledge of CRM platforms and marketing automation tools.
• Expertise in campaign analysis, data interpretation and reporting.
• Understanding of email, direct mail and digital advertising channels.
• Analytical with ability to translate data into insights.
• Proficient in Excel, Google Analytics and marketing analytics software.
• Excellent written and verbal communication with strong copywriting.
• Experience with customer segmentation and targeting strategies.
• Project management to run multiple campaigns.
• Bachelor's degree in Marketing, Business, Communications or related field; or equivalent.
• Preferred: certification in digital marketing, CRM management or direct marketing.

Responsibilities

• Developing and executing direct response marketing campaigns across email, direct mail, digital ads and phone outreach.
• Analyzing customer data and campaign metrics to identify trends and improve conversions.
• Managing CRM databases for accurate segmentation and outreach.
• Creating compelling campaign content and messaging for immediate responses.
• Monitoring performance, tracking KPIs and adjusting strategies to maximise ROI.
• Collaborating with marketing, sales and creative teams to align initiatives.
• Conducting A/B and multivariate testing to refine messaging and channels.
• Preparing detailed campaign reports and presenting findings to senior management.
• Identifying and implementing new direct response channels and technologies.
• Ensuring compliance with marketing regulations and data privacy practices.

Education

Bachelor's degree in Marketing, Business, Communications or related field

Tools

CRM platforms

Marketing automation tools

Excel

Google Analytics

Job description

About the role

We are seeking a Direct Response Specialist to join JustSimply Marketing on a full-time basis, based in Cagayan de Oro, Misamis Oriental. In this strategic role, you will be responsible for developing and executing targeted direct response marketing campaigns designed to drive immediate customer action and measurable results. As a Direct Response Specialist, you will be at the forefront of our customer engagement efforts, utilising data-driven strategies and customer relationship management (CRM) platforms to maximise campaign effectiveness and deliver significant business impact.

Key responsibilities

• Developing and executing direct response marketing campaigns across multiple channels including email, direct mail, digital advertising and telephone outreach

• Analysing customer data and campaign performance metrics to identify trends, optimise targeting and improve conversion rates

• Managing and maintaining CRM databases to ensure accurate customer information and effective segmentation for targeted outreach

• Creating compelling campaign content and messaging that resonates with target audiences and encourages immediate response

• Monitoring campaign performance in real-time, tracking key performance indicators (KPIs) and adjusting strategies to maximise ROI

• Collaborating with marketing, sales and creative teams to align direct response initiatives with broader business objectives

• Conducting A/B testing and multivariate testing to refine messaging, offers and channels for optimal results

• Preparing detailed campaign reports and presenting findings and recommendations to senior management

• Identifying and implementing new direct response channels and technologies to enhance campaign effectiveness

• Ensuring compliance with relevant marketing regulations and best practices in data privacy and customer communication

What we’re looking for

• Proven experience of 2-4 years working in direct response marketing, CRM or related field

• Strong knowledge of CRM platforms and marketing automation tools

• Demonstrated expertise in campaign analysis, data interpretation and reporting

• Excellent understanding of direct marketing channels including email marketing, direct mail and digital advertising

• Strong analytical and problem-solving skills with the ability to translate data into actionable insights

• Proficiency in Microsoft Excel, Google Analytics and marketing analytics software

• Excellent written and verbal communication skills with the ability to create compelling marketing copy

• Experience with customer segmentation and targeting strategies

• Project management capabilities with the ability to manage multiple campaigns simultaneously

• Attention to detail and commitment to data accuracy and integrity

• Bachelor's degree in Marketing, Business, Communications or related field, or equivalent professional experience

• Preferred: Certification in digital marketing, CRM management or direct marketing

What we offer

At JustSimply Marketing, we are committed to supporting the professional development and wellbeing of our team members. We offer competitive remuneration packages, opportunities for continuous learning and career progression, and a collaborative working environment where your contributions are valued. We provide ongoing training in the latest marketing technologies and industry best practices to ensure you remain at the forefront of the direct response marketing field. We foster a culture of innovation and creativity, encouraging our team to develop new ideas and take ownership of their projects. We also offer flexible working arrangements where possible and a supportive workplace culture focused on work-life balance.

About us

JustSimply Marketing is a dynamic marketing and communications firm specialising in direct response marketing and customer relationship management solutions. We partner with businesses across diverse industries to develop innovative, data-driven marketing strategies that deliver measurable results and sustainable growth. Our mission is to help our clients connect with their customers in meaningful ways through targeted, personalised marketing communications. We pride ourselves on our commitment to excellence, our deep industry expertise, and our collaborative approach to solving complex marketing challenges. At JustSimply Marketing, we believe that great marketing begins with understanding your customers, and we work tirelessly to help our clients achieve their business objectives through strategic direct response initiatives.