Digital & Social Media Specialist (Hybrid Work)

The Pretty Projects Inc.; Quezon City; Hybrid; PHP 420,000 - 660,000; Full time

Benefits offered by this job

HMO

Paid holidays

Vacation leave

Maternity leave

Growth opportunities

Hybrid/remote setup

Job summary

Kash Dermatology is hiring a Digital and Social Media Specialist to elevate online presence, engage the patient community, and drive growth. The role blends content creation, paid campaigns, and community management within a hybrid/remote setup, serving a dermatology-focused clinic in the Philippines.

You will craft short-form videos, design visuals, manage campaigns (Meta, Instagram, TikTok), and optimize for ROAS while maintaining ethical, compliant communications tailored to the local market.

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, Multimedia Arts, or related field.
• 2+ years managing social media campaigns for lifestyle, healthcare, or service brands in the Philippines.
• Proficiency in Canva and CapCut; hands-on experience with Meta Ads Manager.

Responsibilities

• Create short-form video graphics, educational carousels, and promotional materials; edit Reels and TikToks.
• Plan and run multi-platform campaigns across Instagram, TikTok, Meta and emerging channels.
• Develop hooks, assets, and copy to convert inquiries into clinic bookings.
• Ensure brand consistency across all creative deliverables.

Skills

Social media campaigns

Healthcare industry

Content creation

Copywriting

Education

Bachelor's degree

Tools

Canva

CapCut

Meta Ads Manager

Meta Business Suite

Later

Buffer

Job description

About Us

Kash Dermatology is a leading dermatology clinic dedicated to providing exceptional patient care through advanced medical and aesthetic dermatological services. Our clinic is committed to clinical excellence, patient comfort, and delivering a premium, patient-centered experience. We support a wide range of dermatologic procedures and treatments in a professional, welcoming, supportive environment and uphold the highest standards of care, service, and operational excellence.

About the Role

We are seeking a creative, data-driven, and proactive Digital and Social Media Specialist to elevate our online presence, engage our patient community, and drive business growth.

The ideal candidate understands the nuances of Philippine healthcare with a focus on Dermatology, possesses a keen eye for visual storytelling, and brings hands-on expertise in short-form video editing, visual design, and paid campaign management. You will translate medical expertise and clinic offerings into high-converting, visually compelling, and strictly ethical social media content.

Key Responsibilities

1. Content Creation & Visual Production

• Short-Form Video & Graphics: Design visually engaging graphics, educational carousels, and promotional materials, and edit high-impact Reels and TikToks videos.

• Campaign Execution: Plan and execute multi-platform social media strategies across Instagram, TikTok, Meta, and emerging channels.

• Patient Acquisition: Develop creative hooks, visual assets, and copywriting tailored to converting inquiries into clinic bookings.

• Brand Consistency: Maintain strict adherence to our brand aesthetic, visual tone, and clinical standards across all creative deliverables.

2. Paid Ads & Performance Marketing

• Meta Campaign Management: Build, monitor, and optimize paid ad campaigns using Meta Ads Manager to drive targeted local reach, lead generation, and patient bookings.

• A/B Testing: Continuously test ad copy, visual assets, and audience targeting to lower cost-per-lead and optimize ad spend efficiency.

• Analytics & Reporting: Track key performance metrics (ROAS, CTR, conversion rates, engagement) and present clear, data-backed performance reports to management.

3. Social Media Management & Workflow Automation

• Content Scheduling: Maintain a structured content calendar and schedule posts across all active channels using social management platforms (e.g., Meta Business Suite, Later, Sprout Social, or Buffer).

• Community Intelligence: Monitor audience sentiment, patient inquiries, and local trends to proactively recommend strategic content adjustments.

Qualifications & Technical Skills

• Education: Bachelor’s degree in Marketing, Communications, Advertising, Multimedia Arts, or a related field.

• Experience: 2+ years of hands-on experience managing social media campaigns for lifestyle, healthcare, or service-driven brands in the Philippines.

• Core Technical Stack (Required):

  • Design & Video: Proficiency in Canva (brand kits, templates, layout design) and CapCut (short-form video editing, transitions, captions, and audio sync).

  • Paid Media: Demonstrated hands-on experience setting up and optimizing campaigns in Meta Ads Manager.

  • Publishing Tools: Experience using social media scheduling and management tools (e.g., Meta Business Suite, Later, Buffer, or similar).

• Communication & Copywriting: Strong written communication skills with the ability to write engaging, compliant captions tailored to the local Philippine market.

• Work Arrangement: Comfortable working in a hybrid or remote project-based setup with periodic strategy check-ins.
  

Location: Kamias, Quezon City

Benefits:

• Comprehensive benefits package, including HMO

• Paid holiday, vacation, sick and maternity leave

• Positive and supportive work environment with opportunities for growth and advancement

• Flexible Work Setup: Hybrid/remote work flexibility.

• Brand Visibility: Opportunities to spearhead marketing efforts for a fast-growing dermatology practice.