Digital Marketing Specialist

AP PARAGON ENTERPRISE OPC; Cagayan de Oro; On-site; PHP 279,000 - 469,000; Full time

Benefits offered by this job

Flexible schedule

Job summary

Iconic Aesthetics in the Philippines is seeking a creative Digital Marketing Specialist to manage social media, campaigns, paid ads, and lead generation.

You will coordinate content across Facebook, Instagram, TikTok, and other platforms, analyze performance, and stay ahead of trends while maintaining premium branding.

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, or related field.
• At least 1 year of digital marketing or social media experience.
• Strong understanding of Facebook, Instagram, and TikTok platforms.

Responsibilities

• Manage Facebook, Instagram, TikTok, and other digital platforms.
• Create and coordinate engaging content across posts, reels, stories, and campaigns.
• Plan and execute digital marketing campaigns and seasonal promotions.
• Manage Meta Ads and other paid advertising campaigns.
• Generate and track digital leads for the Sales/Clinic Team.
• Monitor inquiries, bookings, engagement, leads, and advertising performance.
• Prepare monthly digital marketing reports for Management.
• Conduct competitor and market research and identify new opportunities.
• Maintain premium branding and messaging across all platforms.
• Stay updated with social media trends and best practices.

Skills

Digital marketing

Social media marketing

Content creation

Campaign planning

Analytics

Communication

Problem-solving

Education

Bachelor's degree in Marketing, Communications, Advertising, Business

Tools

Meta Ads Manager

Job description

About the role

Iconic Aesthetics is looking for a creative, proactive, and results-driven Digital Marketing Specialist to manage our social media presence, digital campaigns, paid advertising, and lead generation.

Key responsibilities

• Manage Facebook, Instagram, TikTok, and other digital platforms.
• Create and coordinate engaging content, including posts, reels, stories, promotions, and campaigns.
• Plan and execute digital marketing campaigns and seasonal promotions.
• Manage and monitor Meta Ads and other paid advertising campaigns.
• Generate, track, and endorse digital leads to the Sales/Clinic Team.
• Monitor inquiries, bookings, engagement, leads, and advertising performance.
• Prepare basic monthly digital marketing reports for Management.
• Conduct competitor and market research and identify new digital opportunities.
• Maintain Iconic Aesthetics' premium branding and messaging across all platforms.
• Stay updated with social media trends and digital marketing best practices.

About you

• Bachelor's Degree in Marketing, Communication Arts, Advertising, Business, or a related field.
• At least 1 year of experience in digital marketing, social media marketing, or a similar role.
• Strong understanding of Facebook, Instagram, and TikTok.
• Experience with Meta Ads Manager is advantageous.
• Creative, organized, analytical, and proactive.
• Strong communication and problem-solving skills.
• Experience in the aesthetic, beauty, medical, or wellness industry is an advantage.

Benefits

• Flexible schedule