Digital Marketing Supervisor

RADIO MINDANAO NETWORK, INC.; Philippines; On-site; PHP 800,000 - 1,200,000; Full time

Job summary

RADIO MINDANAO NETWORK, INC. seeks a leader to head its proprietary digital product development, oversee nationwide digital implementation, and drive the digital capability development of local stations, with direct ownership of the Luzon region.

You will design training frameworks, digital content standards, and KPI metrics to upgrade station digital teams, manage internal direct clients, and coordinate with RMN-MMV on external projects.

Qualifications

• Graduate of Advertising/Media, Mass Communication, Broadcast Communication, Business Administration, Marketing, or related field.
• 5–6 years of experience in digital marketing, media product development, or agency account management.
• Experience in training, team-building, or managing remote/regional teams is highly preferred.

Responsibilities

• Digital Product Development & R&D: Conceptualize, pilot, and package new scalable digital content formats for monetization.
• Station Digital Development Lead: Design training frameworks, digital content standards, and KPI metrics for nationwide stations.
• Internal Direct Client Management: Handle end-to-end account management, media planning, and execution for internal direct clients.
• Coordination with RMN-MMV: Coordinate with RMN-MMV's Digital Business Unit on digital-based projects for external clients.
• Regional Pod Lead - Luzon: Act as Digital Traffic Controller for Luzon stations; deploy campaigns and monitor milestones.

Skills

Digital Product Packaging

B2B Client Management

Curriculum & SOP Design

Strategic Campaign Planning

Platform Monetization

Regional team leadership

Education

Advertising/Media or related field

Tools

Meta Business Suite

YouTube Partner Program

TikTok Creator Marketplace

Job description

Role Purpose: To lead the network's proprietary digital product development, manage internal direct clients, oversee nationwide digital implementation, and spearhead the digital capability development of local stations, with direct operational ownership of the Luzon region.

Key Roles & Responsibilities:

• Digital Product Development & R&D: Conceptualize, pilot, and package new scalable digital content formats (e.g., sponsored livestreams, digital-only programs and/or segments, regional digital coverages) to turn over to the Marketing division for monetization.

• Station Digital Development (Lead): Design training frameworks, digital content standards, and KPI metrics to upgrade the content creation and technical execution capabilities of local station digital teams nationwide.

• Internal Direct Client Management: Handle end-to-end account management, media planning, and execution for internal direct clients

• Coordination with RMN-MMV: Directly coordinate with RMN-MMV's Digital Business Unit on digital-based projects and initiatives for external clients.

• Regional Pod Lead - Luzon: Act as the dedicated "Digital Traffic Controller" and operational manager for all Luzon-based stations. Deploy ad campaigns, monitor compliance, and ensure Luzon stations meet digital milestones.

Qualifications:

• Graduate of Advertising/Media, Mass Communication, Broadcast Communication, Business Administration, Marketing, or any related field

• has five to six years of experience in digital marketing, media product development, or agency account management.

• Experience in training, team-building, or managing remote/regional teams is highly preferred

Required Requisite Skills:

• Digital Product Packaging: Ability to turn abstract creative concepts into concrete, monetizable media kits and pitch decks for the Marketing division.

• B2B Client Management & Account Direction: Strong client-facing communication; ability to interpret client briefs, set clear KPIs, and manage expectations.

• Curriculum & SOP Design: Skill in writing clear, easy-to-follow standard operating procedures (SOPs) and training guidelines for non-technical station staff.

• Strategic Campaign Planning: Deep understanding of multi-channel digital campaigns (paid, organic, influencer, and live-streaming setups).

• Platform Monetization: Knowledgeable with Meta Business Suite, YouTube Partner Program, and TikTok Creator Marketplace.