Digital Marketing Specialist (Onsite, Kawit Cavite)

Shadow Office Solutions, Inc.; Kawit; On-site; PHP 240,000 - 360,000; Full time

Benefits offered by this job

Competitive salary package

HMO coverage

Fixed weekends off

Meal allowance

Attendance bonus

20 days paid leave

Monthly social activities

Annual company outing

Inclusive work environment

Job summary

Shadow Office Solutions, Inc. is seeking a Digital Marketing Officer to join our Cavite onsite team. You will oversee lead generation, data integrity in Salesforce, and campaign execution across paid and organic channels.

From automations with Make and Zapier to WordPress and social platforms, you’ll coordinate emails, tracking, and performance reporting to help our fast‑paced, global marketing efforts.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 1-3 years of experience in a related role.
• Hands-on experience with core marketing technology including CRM, automation, analytics, and CMS.

Responsibilities

• Support lead generation and data flow into Salesforce CRM.
• Handle campaign setup and events on Zoom, Eventbrite, Kajabi, and similar tools.
• Assist in paid advertising setup, monitoring, and optimization across Meta and Google Ads.
• Coordinate email campaigns with segmentation and automation workflows.
• Maintain WordPress content; perform basic plugin management and troubleshooting.
• Implement tracking pixels and use Canva, CapCut, and Wistia as needed.

Skills

Data management

Campaign coordination

Analytical thinking

Communication skills

Education

Bachelor’s degree in Marketing or related field

Tools

Salesforce

Make

Zapier

Google Sheets

Google Analytics

WordPress

Meta Ads Manager

Google Ads

Zoom

Kajabi

Eventbrite

Canva

Wistia

Job description

Job Overview:

We are seeking a dedicated and enthusiastic Digital Marketing Officer to join our Clients’ marketing team. The successful candidate will be responsible to oversee lead generation, optimize campaigns, manage social media, and leverage automation tools for effective marketing and data integration.

Work Set Up:

Employment Type: Full Time

Shift Schedule: Mon-Fri, 6:30 am to 3:30 pm

Work Setup: Onsite

Location: Cavite

Client Industry: Property/Real Estate/Financial Education

Key Responsibilities:

• Lead & Data Management:

  • Support lead generation activities by ensuring the accurate and timely flow of data from various sources into our CRM (Salesforce).

  • Perform regular data cleansing and audits in Excel/Google Sheets to maintain database health and integrity.

• Campaign & Event Support:

  • Handle the technical setup and execution of marketing campaigns, webinars, and events using platforms like Zoom, Eventbrite, Kajabi, and other marketing tools.

  • Assist in building and updating marketing assets, ensuring all details are accurate before campaign launch.

• Paid Advertising & Campaign Execution:

  • Support the setup, monitoring, and optimization of paid advertising campaigns across Meta Ads Manager and Google Ads (or similar platforms) — this is beyond organic content scheduling.

  • Assist in budget tracking, basic A/B testing of ad creatives/copy, and pulling performance data to inform campaign adjustments.

  • Coordinate with the team on audience targeting, retargeting setups, and campaign pacing.

• Email & CRM Execution:

  • Coordinate email campaigns with segmentation and automation workflows.

  • Verify leads using ZeroBounce and maintain CRM data in Salesforce.

• Marketing Automation:

  • Implement and maintain automation workflows using tools like Make and Zapier to connect our marketing systems and streamline processes.

  • Troubleshoot and resolve any issues within existing automations to ensure seamless operations.

• Reporting & Analytics:

  • Generate and compile regular reports on campaign performance (organic and paid), website traffic, and lead generation using pre-defined dashboards and analytics tools.

  • Assist the marketing team by pulling specific data points needed for strategic analysis.

• Social Media Coordination:

  • Schedule and publish approved content across social media channels using native platforms such as Meta Business Suite.

  • Monitor social media channels for engagement and assist in basic community management tasks as directed.

• Website & Web Management:

  • Perform routine content updates, page edits, and maintenance tasks on our WordPress-based websites, including basic plugin management, page speed/uptime checks, and simple troubleshooting.

  • Support light website builds or landing page assembly for campaigns, ensuring mobile responsiveness and correct linking/tracking before launch.

  • Create and maintain data collection forms using FormAssembly, ensuring they are correctly integrated with our systems.

• Technical Marketing Support:

  • Implement and test tracking pixels (e.g., Google Analytics, Meta Pixel) on web pages and landing pages to ensure accurate performance monitoring.

  • Provide hands‑on support for various marketing software including Canva, CapCut, Wistia, and Rebrandly as needed by the team.

Qualifications:

• Bachelor’s degree in any Marketing, Communications, or a related field.

• 1-3 years of experience in a related role.

• Hands-on experience with core marketing technology:

  • CRM systems (Salesforce is a strong advantage).

  • Automation platforms (Make/Zapier).

  • Google Suite and Microsoft Excel.

  • Zoom

• Actual hands‑on experience running paid advertising campaigns (Meta Ads Manager, Google Ads, or similar)

• Working knowledge of website/CMS management (e.g., WordPress) — comfortable with page edits, basic troubleshooting, and light site maintenance beyond copy‑paste updates.

• Proficiency in using a range of marketing and creative tools such as Canva, Kajabi, Eventbrite, and native social media management platforms.

• Meticulous attention to detail, especially with data entry, reporting, and campaign setup.

• Experience performing data clean‑up and audits using Excel or Google Sheets.

• Basic understanding of HTML and CSS for minor website and email updates is a plus.

• A proactive, "can-do" attitude with excellent communication skills and a strong desire to work collaboratively in a fast‑paced, global team environment.

• Proven record of reliability, punctuality, and attendance in a full‑time office environment.

Workplace Perks:

• Competitive salary package
• HMO coverage
• Fixed weekends off
• Meal allowance
• Attendance bonus
• 20 days of paid leave to be used on your own discretion (including 5 credits convertible to cash)
• Monthly social activities and annual company outing (domestic/international)
• Vibrant, diverse and inclusive work environment

About Us:

Shadow Office Solutions is an Australian operated BPO committed to delivering exceptional services and innovative solutions to our clients. We pride ourselves on our skilled workforce and a culture of excellence, collaboration and continuous improvement. We’re growing and looking for talented individuals to join our dynamic team.

Shadow Office Solutions is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.