Digital Marketing Specialist (Google Tag Manager & Analytics/SEO/SEMRush)

Hammerjack; Manila; Hybrid; PHP 300,000 - 420,000; Full time

Benefits offered by this job

Hybrid work model

Barista coffee on demand

Complimentary meals once a week

Health coverage with dependent options

Transparent salary packages

Career growth opportunities

Fortune Best Workplace recognition

Job summary

hammerjack is seeking a pragmatic Digital Marketing Coordinator to support CRM administration, marketing automation, analytics, SEO, and website updates across multiple brands in the Philippines. You will work on data quality, campaign tracking, and reporting while ensuring UX and accessibility best practices.

The role involves hybrid work with onsite days at Makati or Pampanga locations, collaborating with internal IT, vendors, and client teams to deliver measurable digital outcomes.

Qualifications

• Experience administering CRMs and marketing automation workflows with data hygiene in mind.
• Strong web analytics knowledge including GA4, tagging, and campaign measurement.
• Solid SEO fundamentals and ability to perform site/content audits and improvements.
• Hands-on CMS experience with WordPress, Sanity, or Webflow.
• Familiarity with connecting marketing tech stacks and data flows.
• Experience in email marketing and lifecycle campaigns.

Responsibilities

• Support CRM administration, data hygiene, segmentation, and workflow setup.
• Maintain GA4, GTM tracking, UTM, and reporting quality; identify data issues.
• Assist SEO research, site audits, and content optimization tasks.
• Update websites and landing pages across WordPress, Sanity, and Webflow.
• Build, test, and optimise automated marketing workflows and email deployments.
• Prepare dashboards and performance reports across multiple channels.
• Support Google Business Profiles and local search for multi-brand environments.
• Coordinate with stakeholders and resolve digital issues across teams.

Skills

CRM platforms

Marketing automation

Web analytics

SEO basics

CMS familiarity

Email marketing

Data quality

Tools

Microsoft Dynamics

Google Analytics 4

Google Tag Manager

SEMrush

Google Search Console

PageSpeed Insights

Looker Studio

WordPress

Sanity

Webflow

Job description

Turn digital activity into measurable growth. We're looking for a practical, detail-oriented Digital Marketing Coordinator who can support CRM, marketing technology, analytics, SEO, websites, automation, reporting, and local search across a multi-brand environment. If you enjoy connecting systems, improving data accuracy, troubleshooting issues, and translating digital recommendations into action, this role is a strong fit.

Work Setup: Hybrid 2-3x onsite; Alphaland Corporate Tower, Makati OR Nepo Quad, Angeles Pampanga

Role Overview

As the Digital Marketing Coordinator, you will support the Digital Marketing & Automation Manager across CRM administration, marketing automation, digital analytics, SEO, website updates, reporting, Google Business Profiles, and campaign execution. You will help maintain data quality, implement digital workflows, troubleshoot connected platforms, and ensure digital activity is accurate, scalable, and aligned to broader business outcomes.

Key Responsibilities

• Support CRM and Marketing Technology: Assist with CRM administration, data hygiene, segmentation, workflow implementation, and issue identification across Microsoft Dynamics and connected MarTech platforms.

• Maintain Analytics and Tracking: Support GA4, Google Tag Manager, UTM tracking, conversions, campaign attribution, and reporting QA while identifying tagging, spam, bot traffic, referral, or data accuracy issues.

• Strengthen SEO and Search Performance: Assist with keyword research, competitor analysis, site audits, SEO reporting, technical checks, and practical website or content changes based on recommendations.

• Manage Website and CMS Updates: Make website content, page, landing page, and configuration updates across platforms such as WordPress, Sanity, or Webflow while following UX, accessibility, performance, and QA best practice.

• Execute Marketing Automation: Build, test, maintain, and optimise automated workflows, triggered communications, nurture campaigns, email deployments, segmentation, and campaign logic.

• Prepare Reporting and Performance Insights: Bring together data from multiple platforms to support dashboards, reports, and performance reviews covering lead sources, MQLs, subscribers, attribution, and digital outcomes.

• Support Google Business Profiles and Local Search: Help optimise and manage Google Business Profiles across a multi-brand environment, including profile accuracy, categorisation, accessibility, duplicate profiles, and suspension issues.

• Coordinate Stakeholders and Issue Resolution: Investigate digital issues, identify practical resolution pathways, communicate requirements clearly, and coordinate with internal stakeholders, IT teams, vendors, or external parties as needed.

Skills & Experience

• Working knowledge of CRM platforms, ideally Microsoft Dynamics, and how CRM data connects with third-party marketing technology platforms.

• Understanding of data relationships, field structures, segmentation, data flows, marketing automation, websites, and connected digital platforms.

• Working knowledge of Google Analytics 4, including events, conversions, traffic acquisition, reporting, UTM parameters, channel groupings, and campaign tracking.

• Strong understanding of data hygiene and reporting accuracy, including spam, bot traffic, referral spam, duplicate data, and attribution issues.

• Familiarity with SEO, AEO, and GEO principles, including on-page SEO, keyword research, content optimisation, technical SEO, and evolving search behaviour.

• Experience using tools such as SEMrush, Google Search Console, PageSpeed Insights, Google Tag Manager, Looker Studio, and digital reporting dashboards.

• Working knowledge of website CMS platforms, ideally WordPress, Sanity, and/or Webflow.

• Understanding of responsive design, UX, accessibility, page performance, lead capture, landing page creation, publishing, and website QA.

• Experience with email builds, testing, deployment, lifecycle marketing, nurture campaigns, and basic performance analysis.

• Ability to connect digital campaign activity to business outcomes and maintain strong data accuracy and consistency across reporting.

Soft Skills

• Strong Execution Skills: Able to take direction, understand the broader objective, and translate requirements into accurate, timely delivery.

• Proactive Problem Solving: Investigates issues independently, identifies practical solutions, and owns work through to resolution or appropriate escalation.

• Scalable Mindset: Looks beyond individual tasks or brands to create reusable processes, templates, dashboards, and solutions across the broader portfolio.

• Organisation and Attention to Detail: Highly organised and detail-oriented, with the ability to manage competing priorities while maintaining strong QA and accuracy.

• Stakeholder Communication: Communicates clearly with internal stakeholders, IT teams, vendors, and external parties to keep work moving through to completion.

What’s in It for You

• Flexibility that Fits: Hybrid options across Makati and Pampanga, on day shifts aligned with our Australian clients.

• Workspaces that Work: Modern offices built for focus, collaboration, and real productivity.

• Coffee and Good Company: Barista coffee on demand and a café bar to unwind after work.

• Meals on Us: Complimentary meals once a week on your on-site day.

• Covered from Day One: Health coverage with free dependent coverage, so you're looked after from the start.

• Compensation You Can See: Transparent salary packages with direct client involvement.

• Room to Grow: Ongoing training and real opportunities to step into bigger roles.

• An Award-Winning Home: Join a team ranked 8th Best Workplace in the Philippines and recognised among Fortune Best Workplaces in Southeast Asia.

• People Who Have Your Back: Work alongside reliable, easy-going people who care about doing great work.

• A Global Stage: Work directly with international clients and see how teams scale worldwide.

About Us

At hammerjack, we connect skilled professionals in the Philippines with growing businesses across Australia and beyond—building teams that work as true extensions of our clients. We're proud to be named among the Fortune 100 Best Workplaces in Southeast Asia and ranked the 8th Best Workplace in the Philippines.

Our Impact

Our people aren't outsourced—they're embedded. With aligned tools, shared goals, and real accountability, they deliver at the same standard and pace as onshore teams while building long-term careers they're proud of, across accounting, tech, admin, and marketing.