Digital Marketing Specialist (Google Tag Manager & Analytics/SEO/SEMRush)

hammerjack; Angeles; Hybrid; PHP 279,000 - 502,000; Full time

Benefits offered by this job

Hybrid on-site options

Modern offices

Meals on-site

Job summary

hammerjack is seeking a Digital Marketing Coordinator to support CRM, marketing automation, analytics, SEO, and local search across a multi-brand environment. Hybrid work setup with onsite in Makati or Angeles Pampanga, focusing on data accuracy and scalable digital workflows.

You will maintain GA4, GTM, and reporting, while assisting with WordPress/Sanity/Webflow updates and campaign execution. Strong data hygiene and cross-brand collaboration are essential for success.

Qualifications

• Experience with CRM administration and data hygiene across connected MarTech platforms.
• Proficiency in GA4, GTM, UTM tracking, conversions, and campaign attribution.
• Familiarity with SEO, keyword research, site audits, and technical SEO considerations.
• Hands-on experience with CMS platforms such as WordPress, Sanity, or Webflow.
• Experience building and maintaining marketing automation workflows and email campaigns.
• Ability to connect digital activity to business outcomes and maintain reporting accuracy.

Responsibilities

• Assist CRM administration, data cleaning, segmentation, workflows, and issue resolution across Dynamics and connected platforms.
• Support analytics, tagging, reporting QA, and data accuracy across multiple tools.
• Help with keyword research, site audits, and SEO reporting; implement practical content/technical changes.
• Make updates to website pages and landing pages on WordPress, Sanity, or Webflow; ensure UX and accessibility QA.
• Build, test, and optimize automated marketing workflows and nurture campaigns.
• Aggregate data from diverse sources to support dashboards, lead attribution, and performance insights.
• Assist with Google Business Profiles and Local Search across multiple brands.
• Collaborate with stakeholders, IT, vendors, and external partners to resolve digital issues.

Skills

CRM data connectivity

Analytics

SEO awareness

Data hygiene

Stakeholder communication

Marketing automation

Tools

Microsoft Dynamics

GA4

Google Tag Manager

UTM tracking

SEMrush

Google Search Console

PageSpeed Insights

Looker Studio

WordPress

Sanity

Webflow

Job description

Turn digital activity into measurable growth. We're looking for a practical, detail-oriented Digital Marketing Coordinator who can support CRM, marketing technology, analytics, SEO, websites, automation, reporting, and local search across a multi-brand environment. If you enjoy connecting systems, improving data accuracy, troubleshooting issues, and translating digital recommendations into action, this role is a strong fit.

Work Setup: Hybrid 2-3x onsite; Alphaland Corporate Tower, Makati OR Nepo Quad, Angeles Pampanga

Role Overview

As the Digital Marketing Coordinator, you will support the Digital Marketing & Automation Manager across CRM administration, marketing automation, digital analytics, SEO, website updates, reporting, Google Business Profiles, and campaign execution. You will help maintain data quality, implement digital workflows, troubleshoot connected platforms, and ensure digital activity is accurate, scalable, and aligned to broader business outcomes.

Key Responsibilities

• - Support CRM and Marketing Technology: Assist with CRM administration, data hygiene, segmentation, workflow implementation, and issue identification across Microsoft Dynamics and connected MarTech platforms.
• - Maintain Analytics and Tracking: Support GA4, Google Tag Manager, UTM tracking, conversions, campaign attribution, and reporting QA while identifying tagging, spam, bot traffic, referral, or data accuracy issues.
• - Strengthen SEO and Search Performance: Assist with keyword research, competitor analysis, site audits, SEO reporting, technical checks, and practical website or content changes based on recommendations.
• - Manage Website and CMS Updates: Make website content, page, landing page, and configuration updates across platforms such as WordPress, Sanity, or Webflow while following UX, accessibility, performance, and QA best practice.
• - Execute Marketing Automation: Build, test, maintain, and optimise automated workflows, triggered communications, nurture campaigns, email deployments, segmentation, and campaign logic.
• - Prepare Reporting and Performance Insights: Bring together data from multiple platforms to support dashboards, reports, and performance reviews covering lead sources, MQLs, subscribers, attribution, and digital outcomes.
• - Support Google Business Profiles and Local Search: Help optimise and manage Google Business Profiles across a multi-brand environment, including profile accuracy, categorisation, accessibility, duplicate profiles, and suspension issues.
• - Coordinate Stakeholders and Issue Resolution: Investigate digital issues, identify practical resolution pathways, communicate requirements clearly, and coordinate with internal stakeholders, IT teams, vendors, or external parties as needed.

Skills & Experience

• - Working knowledge of CRM platforms, ideally Microsoft Dynamics, and how CRM data connects with third-party marketing technology platforms.
• - Understanding of data relationships, field structures, segmentation, data flows, marketing automation, websites, and connected digital platforms.
• - Working knowledge of Google Analytics 4, including events, conversions, traffic acquisition, reporting, UTM parameters, channel groupings, and campaign tracking.
• - Strong understanding of data hygiene and reporting accuracy, including spam, bot traffic, referral spam, duplicate data, and attribution issues.
• - Familiarity with SEO, AEO, and GEO principles, including on-page SEO, keyword research, content optimisation, technical SEO, and evolving search behaviour.
• - Experience using tools such as SEMrush, Google Search Console, PageSpeed Insights, Google Tag Manager, Looker Studio, and digital reporting dashboards.
• - Working knowledge of website CMS platforms, ideally WordPress, Sanity, and/or Webflow.
• - Understanding of responsive design, UX, accessibility, page performance, lead capture, landing page creation, publishing, and website QA.
• - Experience with email builds, testing, deployment, lifecycle marketing, nurture campaigns, and basic performance analysis.
• - Ability to connect digital campaign activity to business outcomes and maintain strong data accuracy and consistency across reporting.

Soft Skills

• - Strong Execution Skills: Able to take direction, understand the broader objective, and translate requirements into accurate, timely delivery.
• - Proactive Problem Solving: Investigates issues independently, identifies practical solutions, and owns work through to resolution or appropriate escalation.
• - Scalable Mindset: Looks beyond individual tasks or brands to create reusable processes, templates, dashboards, and solutions across the broader portfolio.
• - Organisation and Attention to Detail: Highly organised and detail-oriented, with the ability to manage competing priorities while maintaining strong QA and accuracy.
• - Stakeholder Communication: Communicates clearly with internal stakeholders, IT teams, vendors, and external parties to keep work moving through to completion.

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What’s in It for You

• - Flexibility that Fits: Hybrid options across Makati and Pampanga, on day shifts aligned with our Australian clients.
• - Workspaces that Work: Modern offices built for focus, collaboration, and real productivity.
• - Coffee and Good Company: Barista coffee on demand and a café bar to unwind after work.
• - Meals on Us: Complimentary meals once a week on your on-site day.
• - Covered from Day One: Health coverage with free dependent coverage, so you're looked after from the start.
• - Compensation You Can See: Transparent salary packages with direct client involvement.
• - Room to Grow: Ongoing training and real opportunities to step into bigger roles.
• - An Award-Winning Home: Join a team ranked 8th Best Workplace in the Philippines and recognised among Fortune Best Workplaces in Southeast Asia.
• - People Who Have Your Back: Work alongside reliable, easy-going people who care about doing great work.
• - A Global Stage: Work directly with international clients and see how teams scale worldwide.

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About Us

At hammerjack, we connect skilled professionals in the Philippines with growing businesses across Australia and beyond—building teams that work as true extensions of our clients. We're proud to be named among the Fortune 100 Best Workplaces in Southeast Asia and ranked the 8th Best Workplace in the Philippines.

Our Impact

Our people aren't outsourced—they're embedded. With aligned tools, shared goals, and real accountability, they deliver at the same standard and pace as onshore teams while building long-term careers they're proud of, across accounting, tech, admin, and marketing.