Marketing Supervisor

Nittan Capital Finance Inc; Pasig; On-site; PHP 334,800 - 558,000; Full time

Job summary

A financial services company located in the Philippines seeks a marketing professional to develop efficient marketing strategies and oversee advertising campaigns. Responsibilities include conducting market research, writing marketing copy, and managing the company's online presence. The ideal candidate will have experience in SEO, social media management, and content creation, ensuring effective communication and brand awareness. This role offers the opportunity to work in a dynamic environment and contribute to the company's marketing success.

Qualifications

• Experience in developing efficient marketing strategies.
• Ability to conduct market research and analysis.
• Proficient in SEO and digital marketing tools.

Responsibilities

• Conceive and develop efficient and intuitive marketing strategies.
• Organize and oversee advertising/communication campaigns.
• Conduct market research and analysis to evaluate trends and brand awareness.
• Write copy for diverse marketing distributions.
• Measure web traffic to content and monitor engagement.
• Plan and monitor the ongoing company presence on social media.

Skills

Marketing strategy development

Campaign management

Market research

SEO optimization

Social media management

Content creation

Job description

• Conceive and develop efficient and intuitive marketing strategies.
• Organize and oversee advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events.
• Conduct market research and analysis to evaluate trends, brand awareness and competition ventures.
• Initiate and control surveys to assess customer requirements and dedication.
• Write copy for diverse marketing distributions (brochures, press releases, website material etc).
• Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities.
• Monitor progress of campaigns using various metrics and submit reports of performance.
• Collaborate with managers in preparing budgets and monitoring expenses.
• Research industry-related topics.
• Prepare well-structured drafts using digital publishing platforms.
• Create and distribute marketing copy to advertise our company and products.
• Interview industry professionals and incorporate their views in blog posts.
• Edit and proofread written pieces before publication.
• Conduct keyword research and use SEO guidelines to optimize content.
• Promote content on social networks and monitor engagement (e.g. comments and shares).
• Identify customers needs and recommend new topics.
• Coordinate with marketing and design teams to illustrate articles.
• Measure web traffic to content (e.g. conversion and bounce rates).
• Update our websites as needed.
• Assist in the formulation of strategies to build a lasting digital connection with consumers.
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.).
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness.
• Be actively involved in SEO efforts (keyword, image optimization etc.).
• Prepare online newsletters and promotional emails and organize their distribution through various channels.
• Provide creative ideas for content marketing and update website.
• Collaborate with designers to improve user experience.
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.).
• Acquire insight in online marketing trends and keep strategies up-to-date.
• Maintain partnerships with media agencies and vendors.