Social Media Specialist

Private Advertiser; Taguig; On-site; PHP 360,000 - 600,000; Full time

Job summary

Private Advertiser is seeking a Social Media Specialist to manage and grow brand presence across Facebook, TikTok, Instagram, and more. You will maintain calendars, post content, and collaborate with marketing teams on campaigns.

Responsibilities include planning content, adapting for each platform, monitoring engagement, handling community interactions, and providing performance insights to improve reach and conversions.

Qualifications

• Experience managing social media accounts across multiple platforms.
• Ability to develop monthly and weekly content calendars.
• Strong written and visual storytelling skills.
• Familiarity with social media metrics and reporting.
• Collaborative mindset to work with cross-functional teams.

Responsibilities

• Manage and maintain social media accounts (Facebook, TikTok, Instagram, etc.).
• Post content consistently per approved calendars and campaigns.
• Coordinate with Marketing Team Leader on upcoming campaigns and events.
• Plan content briefs, captions, and posting requirements.
• Monitor comments and inquiries; respond professionally and timely.
• Track reach, engagement, impressions, and other metrics; report findings.
• Support campaign launches and influencer/content amplification.
• Stay updated on trends and optimize content strategy accordingly.

Skills

Social media management

Content planning

Community engagement

Analytics & reporting

Campaign coordination

Job description

1. Social Media Management

• Manage and maintain assigned social media accounts, including but not limited to Facebook, TikTok, Instagram, and other relevant platforms.
• Ensure regular and consistent posting based on the approved content calendar.
• Schedule and publish posts, videos, reels, stories, and other social media content.
• Ensure all published content follows brand guidelines, campaign requirements, and platform best practices.
• Maintain accurate and organized social media calendars and posting schedules.
• Coordinate with the Marketing Team Leader and other teams regarding upcoming campaigns, promotions, launches, and events.

2. Content Planning & Execution

• Assist in developing monthly and weekly social media content calendars.
• Suggest relevant content ideas based on current trends, campaigns, products, and target audiences.
• Coordinate with the Video Production and Creative teams for required assets.
• Provide clear content briefs, captions, references, and posting requirements when needed.
• Adapt content according to the requirements of each social media platform.
• Ensure promotional content is accurate, timely, and aligned with approved pricing, mechanics, and campaign information.

3. Community Management

• Monitor comments, messages, mentions, tags, and other audience interactions.
• Respond to customer inquiries and comments in a timely and professional manner.
• Escalate customer concerns, complaints, product questions, or sensitive issues to the appropriate team.
• Monitor audience sentiment and identify recurring customer questions or concerns.
• Encourage engagement through appropriate replies, comments, polls, stories, and other social media activities.

4. Social Media Monitoring & Analytics

• Monitor the performance of published content and assigned social media accounts.
• Track key metrics such as:
  • Reach
  • Impressions
  • Engagement
  • Engagement Rate
  • Video Views
  • Followers Growth
  • Profile Visits
  • Clicks
  • Leads or inquiries
  • Other relevant platform metrics
• Prepare regular social media performance reports.
• Identify high-performing and low-performing content.
• Provide observations and recommendations based on performance data.
• Monitor competitor activities, relevant trends, and industry content for benchmarking and content opportunities.

5. Campaign & Promotion Support

• Support the execution of major campaigns such as 3.3, 4.4, 6.6, 7.7, 8.8, 9.9, 11.11, 12.12, product launches, store openings, and other marketing activities.
• Coordinate social media requirements for online and offline promotions.
• Ensure campaign content is published according to the approved timeline.
• Support live-selling campaigns by promoting schedules, products, vouchers, and other campaign activities.
• Coordinate with the KOL Team for influencer/KOL content that needs to be reposted or amplified on brand social media accounts.

6. Trend & Competitor Monitoring

• Stay updated with current social media trends, viral formats, popular content styles, hashtags, and platform updates.
• Monitor competitors and relevant brands to identify content opportunities.
• Recommend trends or content formats that may be appropriate for assigned brands.
• Identify opportunities to increase organic reach and engagement.

7. Cross-Team Coordination

• Work closely with:
  • KOL Team
  • Video Production Team
  • Live Team
  • Offline Marketing Team
  • Sales Team
  • Product Team
  • Graphic/Creative Team
• Coordinate content requirements, schedules, campaign materials, and product information.
• Ensure social media activities are aligned with the overall marketing strategy.

8. Other Marketing Support

• Assist in social media-related events, store openings, product launches, and offline activations.
• Support social media coverage during events and activities.
• Assist with social media boosting or advertising requirements when assigned.
• Perform other marketing-related tasks assigned by the Marketing Manager, Social Media Manager, or Team Leader.