Digital Marketing Specialist

Pavago; Philippines; Remote; PHP 446,000 - 781,000; Full time

Job summary

Pavago is hiring a Digital Marketing Specialist to execute and optimize campaigns across paid, social, and organic channels. This is a hands-on, execution-first role that focuses on performance, not just strategy.

You will run and scale Google Ads campaigns, manage social media engagement, and improve SEO and organic visibility, continuously testing and optimizing for better ROAS and conversions.

Qualifications

• 3+ years hands-on Google Ads management.
• 3+ years managing social media campaigns.
• Proven SEO experience using SEMrush, Ahrefs, or similar tools.

Responsibilities

• Run and scale Google Ads campaigns.
• Manage social media engagement and content execution.
• Improve SEO and organic visibility.
• Track performance and analyze data to optimize campaigns.

Skills

Google Ads

Social Media

SEO

Analytics

Keyword research

Tools

SEMrush

Ahrefs

Google Analytics 4

Job description

Digital Marketing Specialist (Google Ads, SEO, Social Media) – Remote | Performance Marketing

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring a Digital Marketing Specialist to execute and optimize campaigns across paid, social, and organic channels.

This is a hands-on, execution-first role — not strategy-only.

You will:

• Run and scale Google Ads campaigns
• Manage social media engagement and content execution
• Improve SEO and organic visibility
• Continuously test, analyze, and optimize performance

If you live in dashboards, care about metrics, and constantly iterate to improve results — this role is built for you.

What You’ll Own

1. Google Ads & Paid Search (Primary Focus)

• Manage campaigns across:
  • Search
  • Display
  • Remarketing
• Conduct keyword research and structure campaigns for performance
• Write and test high-converting ad copy
• Optimize key metrics:
  • CPC
  • CTR
  • Conversions
  • ROAS
• Manage budgets, bidding strategies, and targeting
• Identify and implement performance improvements

2. Social Media Execution & Engagement

• Manage engagement across:
  • Instagram
  • Facebook
  • LinkedIn
• Respond to comments, DMs, and audience interactions
• Support:
  • Content scheduling
  • Caption writing
  • Post optimization
• Monitor engagement metrics and audience growth

3. SEO & Organic Growth

• Conduct keyword research using tools like:
  • SEMrush
• Optimize:
  • Metadata
  • Content
  • Internal linking
• Support technical SEO improvements
• Track:
  • Keyword rankings
  • Organic traffic
• Identify content gaps and growth opportunities

4. Reporting & Performance Tracking

• Track performance across:
  • Paid campaigns
  • Social channels
  • Organic traffic
• Analyze data using:
  • Google Analytics 4
• Prepare reports with:
  • Insights
  • Recommendations
• Maintain clean documentation of campaign updates and changes

What Makes You a Strong Fit

• You are execution-focused — you actually run campaigns
• You make decisions based on data, not assumptions
• You’re comfortable managing multiple campaigns simultaneously
• You continuously test, iterate, and improve performance
• You balance:
  • Performance metrics
  • Creative execution

Requirements (Must-Have)

Experience

• 3+ years of hands-on experience managing:
  • Google Ads campaigns
• 3+ years managing social media platforms
• Proven SEO experience using:
  • SEMrush, Ahrefs, or similar tools

Core Skills

• Strong understanding of:
  • CPC
  • CTR
  • Conversions
  • ROAS
• Experience with:
  • Google Analytics 4