Digital Marketing Specialist

Outsourced; Metro Manila; Remote; PHP 446,000 - 759,000; Full time

Job summary

Outsourced ph is a leading ISO-certified Philippines offshore outsourcing company that provides dedicated remote staff to international clients. We are seeking a generalist digital marketer with 3–5 years experience to manage Local SEO, Google Business Profile, content, paid campaigns and reporting across multiple clinics.

You will work remotely from home, collaborate with Practice Managers, ensure compliance with Australia ad guidelines, and drive bookings through AI-enabled campaigns and

Qualifications

• 3–5 years as a generalist digital marketer.
• Experience supporting Australian, UK or US businesses, ideally multi-site.
• Track record of working remotely with limited supervision.

Responsibilities

• Manage each clinic's Google Business Profile, including services, hours, photos, booking links and posts.
• Keep clinic listings accurate across HealthEngine, HotDoc, Apple Maps and health fund directories.
• Run the review program: automated review requests, QR materials and responses within two business days.
• Escalate negative reviews and flag policy breaches for removal.
• Keep clinic websites current and support website refresh projects.
• Review Google Ads and Meta campaigns for each clinic and recommend improvements.
• Draft content with Claude and schedule a weekly social post for each clinic, batched a month ahead.
• Produce print and in-clinic materials such as flyers, posters and referral cards.
• Hold a monthly check-in with each Practice Manager and deliver clinic-specific campaigns they request.
• Send a monthly report to Practice Managers and vendor dentists showing key datapoints and initiatives delivered.
• Automate repeatable work and maintain a library of prompts, templates and playbooks.

Skills

Local SEO

Google Business Profile

Reputation management

Patient retention marketing

AI tools

Written English

Stakeholder communication

Tools

WordPress

Centaur

Google Ads

Analytics

Job description

About Us

Outsourced. ph is a leading ISO-certified Philippines offshore outsourcing company that provides dedicated remote staff to some of the world's leading international companies. Outsourced is recognized as one of the Best Places to Work and has achieved Great Place to Work Certification. We are committed to providing a positive and supportive work environment where all staff can thrive. As an Outsourced staff member, you will enjoy a fun and friendly working environment, competitive salaries, opportunities for growth and development, work-life balance, and the chance to share your passion with a team of over 1,000 talented professionals.

Key Skillsets

Critical: Local SEO and Google Business Profile management. Review and reputation management. Patient retention marketing (SMS and email campaigns from a patient database). Practical use of AI and automation tools. Clear written English and confident stakeholder communication.

Important

Google Ads (search and location assets). Website content management (e.g. WordPress) and conversion basics. Data, tracking and reporting. Social media content and scheduling.

Nice to have

Meta (Facebook and Instagram) ads. Graphic design and print. Dental or healthcare marketing, including AHPRA advertising rules. Practice management systems (e.g. Centaur).

Key Responsibilities

Retention & Reactivation

• Improve recall reminder sequences in the practice management system (e.g. Centaur).
• Run campaigns to lapsed patients and patients with unaccepted treatment plans.
• Deliver seasonal campaigns (e.g. use your health fund benefits) and a patient newsletter.

Google Presence & Reviews

• Manage each clinic's Google Business Profile, including services, hours, photos, booking links and posts.
• Keep clinic listings accurate across HealthEngine, HotDoc, Apple Maps and health fund directories.
• Run the review program: automated review requests, QR materials and responses within two business days.
• Escalate negative reviews and flag policy breaches for removal.

Website, Paid & Social

• Keep clinic websites current and support website refresh projects.
• Review Google Ads and Meta campaigns for each clinic and recommend improvements.
• Draft content with Claude and schedule a weekly social post for each clinic, batched a month ahead.
• Produce print and in-clinic materials such as flyers, posters and referral cards.

Practice Manager Engagement & Reporting

• Hold a monthly check-in with each Practice Manager and deliver clinic-specific campaigns they request.
• Send a monthly report to Practice Managers and vendor dentists showing key datapoints and initiatives delivered.
• Automate repeatable work and maintain a library of prompts, templates and playbooks.
• Onboard newly acquired clinics into the group marketing program.
• Follow AHPRA advertising guidelines, with clinical content approved in Australia.

Experience

• Approximately 3-5 years as a generalist digital marketer, although capability and attitude matter more than years.
• Experience supporting Australian, UK or US businesses, ideally multi-site.
• A track record of working remotely with limited supervision.

Personal Attributes

• Commercially minded: cares about bookings and revenue rather than likes and impressions.
• A confident communicator who builds strong relationships with Practice Managers.
• Organised and proactive, managing many clinics without dropping the detail.
• Curious about technology and always looking for a faster or better way.

Work Schedule

dayshift (6am to 3pm PH or 7am to 4pm PH)

Work Location

Homebased

Note

As part of our recruitment process, we conduct background checks on all hired candidates. Please ensure that all required documents are prepared and submitted promptly.