Digital Marketing Specialist

Outsourced Quality Assured Services Inc. (ISO Certified); Quezon City; On-site; PHP 400,000 - 800,000; Full time

Job summary

Outsourced Quality Assured Services Inc. (ISO Certified) is seeking a hands-on Generalist Digital Marketer to lead day-to-day marketing for 10–15 clinics. You will leverage AI and automation to cover multiple sites, managing local SEO, Google Business Profiles, content, and campaigns.

You will collaborate with Practice Managers, deliver the Marketing Value Creation Plan, and drive patient acquisition, retention, and treatment uptake across the group.

Qualifications

• 3–5 years as a generalist digital marketer.
• Experience supporting Australian, UK or US businesses, ideally multi-site.
• Track record of remote work with limited supervision.

Responsibilities

• Improve recall and reactivation campaigns for patients.
• Manage each clinic's Google Business Profile and local presence.
• Review and optimize Google Ads and Meta campaigns; support content with WordPress.
• Draft content with Claude and schedule weekly social posts per clinic.
• Produce print and in-clinic materials such as flyers and referral cards.
• Onboard new clinics into the group marketing program and report results.

Skills

Local SEO

Google Business Profile

Review management

Email campaigns

AI automation

Written English

Stakeholder communication

Tools

WordPress

Google Ads

Meta

Claude

Centaur

Job description

Position Purpose

A hands-on generalist role responsible for the day-to-day marketing of the company (with 10-15 clinics). It replaces clinic-level agencies with one dedicated resource who works directly with Practice Managers and delivers the group’s Marketing Value Creation Plan. The goal is simple: more new patients, more returning patients and more accepted treatment, using AI and automation so one person can cover many sites.

Key Skillsets

Critical

Local SEO and Google Business Profile management. Review and reputation management. Patient retention marketing (SMS and email campaigns from a patient database). Practical use of AI and automation tools. Clear written English and confident stakeholder communication.

Important

Google Ads (search and location assets). Website content management (e.g. WordPress) and conversion basics. Data, tracking and reporting. Social media content and scheduling.

Nice to have

Meta (Facebook and Instagram) ads. Graphic design and print. Dental or healthcare marketing, including AHPRA advertising rules. Practice management systems (e.g. Centaur).

Key Responsibilities

Retention & Reactivation

• Improve recall reminder sequences in the practice management system (e.g. Centaur).
• Run campaigns to lapsed patients and patients with unaccepted treatment plans.
• Deliver seasonal campaigns (e.g. use your health fund benefits) and a patient newsletter.

Google Presence & Reviews

• Manage each clinic’s Google Business Profile, including services, hours, photos, booking links and posts.
• Keep clinic listings accurate across HealthEngine, HotDoc, Apple Maps and health fund directories.
• Run the review program: automated review requests, QR materials and responses within two business days.
• Escalate negative reviews and flag policy breaches for removal.

Website, Paid & Social

• Keep clinic websites current and support website refresh projects.
• Review Google Ads and Meta campaigns for each clinic and recommend improvements.
• Draft content with Claude and schedule a weekly social post for each clinic, batched a month ahead.
• Produce print and in-clinic materials such as flyers, posters and referral cards.

Practice Manager Engagement & Reporting

• Hold a monthly check-in with each Practice Manager and deliver clinic-specific campaigns they request.
• Send a monthly report to Practice Managers and vendor dentists showing key datapoints and initiatives delivered.
• Automate repeatable work and maintain a library of prompts, templates and playbooks.
• Onboard newly acquired clinics into the group marketing program.
• Follow AHPRA advertising guidelines, with clinical content approved in Australia.

Experience

• Approximately 3-5 years as a generalist digital marketer, although capability and attitude matter more than years.
• Experience supporting Australian, UK or US businesses, ideally multi-site.
• A track record of working remotely with limited supervision.

Personal Attributes

• Commercially minded: cares about bookings and revenue rather than likes and impressions.
• A confident communicator who builds strong relationships with Practice Managers.
• Organised and proactive, managing many clinics without dropping the detail.
• Curious about technology and always looking for a faster or better way.