Digital Marketing Specialist

MicroSourcing International; Manila; On-site; PHP 360,000 - 600,000; Full time

Benefits offered by this job

Healthcare coverage from day one

Performance bonuses

Flexible work arrangements

Job summary

MicroSourcing is seeking a Digital Marketing Specialist to execute, activate, and manage tactical plans developed by the Engagement Strategy team. This role collaborates with the Engagement Planning team and Compas BSD to ensure campaign execution.

You will develop tactical plans for Display, Email, Print, and other programs, create production grids, gather creative specs, and stay current on media technologies while supporting brand planning.

Qualifications

• High school diploma or equivalent.
• Strong verbal and written communication skills.
• Proficiency in Microsoft Office Suite or related software.
• Ability to compile, analyze, and communicate data effectively.
• Strong organizational skills and attention to detail.
• Ability to work collaboratively in a team environment.
• Ability to support day-to-day operations while aligning execution with strategic objectives.

Responsibilities

• Execute, activate, and manage tactical plans developed by the Engagement Strategy team.
• Collaborate with the Engagement Planning team and BSD for flawless campaign execution.
• Develop tactical plans for Display, Email, Print, and other programs.
• Partner with Compas BSD on contract execution for Display, Custom Digital Programs, Email, Print, POC, and Conferences.
• Create production grids and gather creative specifications for agencies.
• Meet with supplier partners to stay current on media technologies.
• Support brand-specific planning and execution activities.

Skills

Verbal communication

Written communication

Teamwork

Data analysis

Attention to detail

Education

High school diploma or equivalent

Tools

Microsoft Office Suite

Job description

Discover your 100% YOU with MicroSourcing!

Position: Digital Marketing Specialist

Work setup: Work from home

Why join MicroSourcing?

You’ll Have

• Competitive Rewards: Enjoy above-market compensation, healthcare coverage on day one, plus one or more dependents, paid time-off with cash conversion, group life insurance, and performance bonuses
• A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company-sponsored events and activities.
• Work-Life Harmony: Enjoy the balance between work and life that suits you with flexible work arrangements.
• Career Growth: Take advantage of opportunities for continuous learning and career advancement.
• Inclusive Teamwork: Be part of a team that celebrates diversity and fosters an inclusive culture.

Job Summary

The Digital Marketing Specialist is responsible for the execution, activation, and management of all tactical plans developed by the Engagement Strategy team. This role works closely with the broader Engagement Planning team to ensure execution aligns with approved tactical plans, while partnering with the Buying Services Department (BSD) at Compas to ensure flawless campaign execution.

Primary Accountabilities

• Demonstrate introductory knowledge of how media influences and engages audiences.
• Develop competency in CMI planning tools, including:
• Empower
• MAP
• MediaVitals
• Assist in developing tactical plans for:
• Display
• Custom Digital Programs
• Email
• Print
• Point of Care (POC)
• Conferences
• Partner with Compas BSD on contract execution for Display, Custom Digital Programs, Email, Print, POC, and Conferences.
• Assist in creating production grids and gathering creative specifications for agencies.
• Meet with supplier partners to stay current on existing and emerging media technologies.
• Support brand-specific planning and execution activities.

Success Factors

• Implement and follow CMI and Compas processes and best practices for clients.
• Ensure media performance aligns with brand goals and established benchmarks.
• Deliver execution excellence across all assigned media initiatives.

Analysis and Decision Making

• Make confident and timely decisions.
• Identify key and underlying issues in complex situations.
• Demonstrate balanced judgment by combining analysis, experience, perspective, and business insight to achieve effective results.

Core Competencies

Verbal and Written Communication

• Communicate clearly, effectively, and appropriately.
• Exercise good judgment regarding audience and messaging.
• Listen actively and keep managers informed of progress and challenges.

Teamwork

• Collaborate effectively with team members.
• Contribute valuable ideas and constructive feedback.
• Share knowledge and expertise to solve problems.
• Be dependable in fulfilling commitments.

Accountability and Dependability

• Consistently meet quality, delivery, productivity, cost, and timing expectations.
• Deliver work that supports departmental and business objectives.

Cross-Functional Collaboration

• Work closely with internal teams to accomplish shared goals.
• Provide input, request support, and share information effectively across functions.

Qualifications

Required

• High school diploma or equivalent.
• Strong verbal and written communication skills.
• Proficiency in Microsoft Office Suite or related software.
• Ability to compile, analyze, and communicate data effectively.
• Strong organizational skills and attention to detail.
• Ability to work collaboratively in a team environment.
• Ability to support day-to-day operations while aligning execution with strategic objectives.

About MicroSourcing

With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines.

Our commitment to 100% YOU

MicroSourcing firmly believes that our company's strength lies in our people's diversity and talent. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We provide space for everyone, embracing different perspectives, and making room for opportunities for each individual to thrive.

At MicroSourcing, equality is not merely a slogan – it's our commitment. Our way of life. Here, we don't just accept your unique authentic self - we celebrate it, valuing every individual's contribution to our collective success and growth. Join us in celebrating YOU and your 100%!

For more information, visit https://www.microsourcing.com/

• Terms & conditions apply