Digital Marketing Specialist

E.P.L General Construction and Supply; Camarines Sur; On-site; PHP 334,800 - 502,200; Full time

Job summary

A construction company is seeking a Digital Marketing Specialist to develop online marketing strategies that enhance brand awareness and generate leads. The ideal candidate has a Bachelor’s degree in Marketing and 2+ years of experience in digital marketing, particularly in the construction sector. Proficiency in Google Ads, social media management, and strong analytical skills are essential for success in this role.

Qualifications

• 2+ years of experience in digital marketing, preferably in construction or real estate.
• Proven track record of successful online marketing campaigns and lead generation.
• Strong project management and multitasking skills.

Responsibilities

• Develop and manage online marketing strategies to enhance brand awareness.
• Create and optimize digital marketing campaigns across various platforms.

Skills

Online marketing strategies

SEO

PPC

Social media management

Communication

Analytical skills

Education

Bachelor’s degree in Marketing or related field

Tools

Google Ads

Facebook Ads Manager

LinkedIn Campaign Manager

Canva

Adobe Photoshop

Adobe Illustrator

Job description

Overview

The Digital Marketing Specialist for a construction company is responsible for developing, implementing, and managing online marketing strategies to increase brand awareness, generate leads, and drive customer engagement.

This role involves creating and optimizing digital campaigns, managing social media, SEO, PPC, email marketing, and analyzing performance metrics to ensure marketing efforts align with business goals.

Responsibilities

• The Digital Marketing Specialist for a construction company is responsible for developing, implementing, and managing online marketing strategies to increase brand awareness, generate leads, and drive customer engagement.
• This role involves creating and optimizing digital campaigns, managing social media, SEO, PPC, email marketing, and analyzing performance metrics to ensure marketing efforts align with business goals.

Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field.
• 2+ years of experience in digital marketing, preferably in the construction or real estate sector.
• Proven track record of successful online marketing campaigns and lead generation.
• Proficiency in Google Ads, Facebook Ads Manager, and LinkedIn Campaign Manager.
• Familiarity with graphic design tools like Canva, Adobe Photoshop, or Illustrator.
• Strong analytical and problem-solving skills.
• Excellent communication and copywriting abilities.
• Creativity and ability to think strategically.
• Strong project management and multitasking skills.
• Ability to work independently and collaborate with cross-functional teams.