Digital Marketing Specialist

Lifestone-Construction Co.; Cavite City; On-site; PHP 334,800 - 558,000; Full time

Job summary

A leading construction company in Cavite City is seeking a Marketing Specialist to manage content creation and client relations. This role involves planning and publishing marketing materials, handling social media management, and fostering partnerships with developers. The ideal candidate should hold a degree in a relevant field and possess at least 2 years of marketing experience, particularly in construction or design industries. Proficiency in content creation tools is required.

Qualifications

• At least 2 years of experience in marketing, preferably in construction or design.
• Strong written and verbal communication skills in English and Filipino.
• Self-motivated, creative, and highly organized.

Responsibilities

• Plan, create, and publish marketing content for various platforms.
• Schedule and manage posts across social media.
• Maintain organized records of prospective clients.
• Establish partnerships with land developers and brokers.
• Meet with prospective clients for tailored proposals.

Skills

Content creation

Social media management

Client relations

Interpersonal skills

Marketing strategy

Education

Graduate of Marketing, Communication, Business, or related field

Tools

Canva

Adobe Suite

CapCut

Job description

Content Creation

• Plan, create, and publish marketing content (photos, videos, reels, articles, infographics) for Facebook, Instagram, Tiktok, and other relevant platforms
• Collaborate with the Design Team and Project Site Teams to showcase actual projects and highlight the quality of work

Social Media Management

• Schedule and manage daily posts across platforms
• Respond to inquiries and comments promptly
• Monitor trends and adjust campaigns to increase reach and engagement

Lead Management

• Maintain organized records of prospective clients, referrals, and previous inquiries
• Track conversions and follow up regularly with qualified leads

Business Development & Client Relations

• Establish partnerships and maintain rapport with land developers, brokers, and agents
• Present the company’s services to developers and key stakeholders
• Represent the company in industry events, property fairs, and networking opportunities

Client Engagement

• Meet with prospective clients to understand their needs and present tailored design & build proposals
• Assist in onboarding new clients in collaboration with the design and construction teams

Sales-Boosting Initiatives

• Develop and execute marketing campaigns or promos (e.g., referral rewards, home fairs, limited-time discounts)
• Gather and analyze market insights to improve targeting and strategies
• Recommend platforms, tools, or technology to modernize the company’s marketing approach

Qualifications

• Graduate of Marketing, Communication, Business, or related field
• With at least 2 years of experience in marketing, preferably in construction, or design-related industries
• Proficient in Canva, Adobe Suite, CapCut, or any content creation/editing tools
• Strong written and verbal communication skills (English and Filipino)
• Familiar with social media ad campaigns and analytics
• With pleasing personality
• Excellent interpersonal and networking abilities
• Self-motivated, creative, and highly organized