Digital Marketing Officer (Marikina Heights)

Conti's Specialty Foods, Inc; Marikina; On-site; PHP 420,000 - 560,000; Full time

Benefits offered by this job

Company events

Discounted lunch

Employee discount

Free parking

Health insurance

Life insurance

On-site parking

Opportunities for promotion

Promotion to permanent employee

Staff meals provided

Job summary

Conti's Specialty Foods, Inc. is seeking a Digital Marketing Officer to plan, execute, and monitor digital campaigns that strengthen brand awareness and engage customers across social media, websites, and email.

The role collaborates with Brand, Creative, and Marketing teams, analyzes performance data, and coordinates with internal and external partners to drive growth while maintaining brand standards.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Business Administration, Multimedia Arts, or related field.
• Preferably with at least 3 years of experience in Digital Marketing, Social Media Marketing, Brand Marketing, or related role.
• Experience managing social media platforms such as Facebook, Instagram, TikTok, LinkedIn, and other digital channels.
• Familiarity with Meta Business Suite, Meta Ads Manager, Google Analytics, Google Ads, or similar tools is an advantage.
• Knowledge of content planning, social media management, digital advertising, and campaign performance analysis.
• Strong written and verbal communication skills.
• Creative, organized, analytical, and detail-oriented.
• Able to manage multiple campaigns and deadlines simultaneously.
• Strong coordination and interpersonal skills when working with internal stakeholders, agencies, suppliers, and external partners.

Responsibilities

• Develop and execute digital marketing campaigns across social media, websites, email, and other online platforms.
• Manage and maintain the company's social media accounts, including content scheduling, posting, community engagement, and coordination of campaign materials.
• Work closely with the Brand, Creative, and Marketing teams in developing digital content and promotional campaigns.
• Coordinate with graphic designers, content creators, agencies, influencers, and other external partners for campaign requirements.
• Assist in developing digital media plans to increase brand visibility, engagement, website traffic, leads, and conversions.
• Monitor and analyze the performance of digital campaigns using platform analytics and other reporting tools.
• Prepare regular performance reports covering reach, impressions, engagement, traffic, conversions, and other relevant digital marketing KPIs.
• Recommend improvements and optimization strategies based on campaign performance and consumer behavior.
• Monitor online trends, competitor activities, customer insights, and emerging digital platforms that may benefit the brand.
• Support paid digital advertising campaigns, including Facebook/Instagram Ads, Google Ads, and other relevant platforms.

Skills

Digital marketing

Social media marketing

Brand marketing

Communication skills

Campaign management

Coordination

Time management

Attention to detail

Education

Bachelor's degree in Marketing/Advertising/Communications/Business Admin/Multimedia Arts

Tools

Meta Business Suite

Meta Ads Manager

Google Analytics

Google Ads

Job description

About the role

The Digital Marketing Officer is responsible for planning, executing, and monitoring digital marketing initiatives that strengthen brand awareness, increase customer engagement, and support business growth. The role manages various digital platforms and campaigns, analyzes performance data, coordinates with internal teams and external partners, and ensures that digital activities are aligned with the company's overall marketing objectives and brand standards.

Key responsibilities

• Develop and execute digital marketing campaigns across social media, websites, email, and other online platforms.

• Manage and maintain the company's social media accounts, including content scheduling, posting, community engagement, and coordination of campaign materials.

• Work closely with the Brand, Creative, and Marketing teams in developing digital content and promotional campaigns.

• Coordinate with graphic designers, content creators, agencies, influencers, and other external partners for campaign requirements.

• Assist in developing digital media plans to increase brand visibility, engagement, website traffic, leads, and conversions.

• Monitor and analyze the performance of digital campaigns using platform analytics and other reporting tools.

• Prepare regular performance reports covering reach, impressions, engagement, traffic, conversions, and other relevant digital marketing KPIs.

• Recommend improvements and optimization strategies based on campaign performance and consumer behavior.

• Monitor online trends, competitor activities, customer insights, and emerging digital platforms that may benefit the brand.

• Support paid digital advertising campaigns, including Facebook/Instagram Ads, Google Ads, and other relevant platforms.

About you

• Bachelor's degree in Marketing, Advertising, Communications, Business Administration, Multimedia Arts, or any related field.

• Preferably with at least 3 years of experience in Digital Marketing, Social Media Marketing, Brand Marketing, or a related role.

• Experience in managing social media platforms such as Facebook, Instagram, TikTok, LinkedIn, and other relevant digital channels.

• Familiarity with Meta Business Suite, Meta Ads Manager, Google Analytics, Google Ads, or similar digital marketing tools is an advantage.

• Knowledge of content planning, social media management, digital advertising, and campaign performance analysis.

• Strong written and verbal communication skills.

• Creative, organized, analytical, and detail-oriented.

• Able to manage multiple campaigns and deadlines simultaneously.

• Strong coordination and interpersonal skills when working with internal stakeholders, agencies, suppliers, and external partners.

Benefits

• Company events

• Discounted lunch

• Employee discount

• Free parking

• Health insurance

• Life insurance

• On-site parking

• Opportunities for promotion

• Promotion to permanent employee

• Staff meals provided