Digital Marketing Officer

pluxee; Manila; On-site; PHP 600,000 - 900,000; Full time

Job summary

Pluxee is shaping the world of employee benefits and engagement with a personalized experience at work and beyond. We are seeking a data-driven Digital Marketing professional to lead multi-channel campaigns across paid, owned, and earned media in a fast-paced environment.

You will plan, execute, and optimize digital campaigns, manage CRM-driven journeys for B2B and B2C audiences, and analyze performance to drive growth and ROI.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Advertising, Communications or related field.
• 2–4 years of digital marketing experience including marketing automation or performance marketing.
• Strong knowledge of CRM and marketing automation platforms (HubSpot, SFMC, Brevo, Marketo, Mailchimp).
• Experience managing paid media campaigns (Google Ads, Meta Ads, LinkedIn Ads).
• Experience in influencer marketing, content coordination, and stakeholder management.
• Strong understanding of lead generation, lifecycle marketing, and conversion optimization.
• Proficiency in marketing analytics tools (GA, GTM, Looker Studio).
• Familiarity with SEO, content marketing, and site optimization.

Responsibilities

• Support development and execution of digital marketing strategies across paid, owned, and earned media.
• Plan, create, launch, and optimize digital campaigns to drive brand awareness, lead gen, and engagement.
• Draft, build, and monitor email campaigns and automated customer journeys for B2B and B2C audiences.
• Manage audience segmentation, lead nurturing programs, and campaign personalization.
• Maintain and optimize CRM databases for data quality and targeting accuracy.
• Assist with copywriting and content development for ads, emails, and landing pages.
• Track, analyze, and optimize campaigns against KPIs and business objectives.
• Generate regular performance reports and provide actionable ROI recommendations.
• Coordinate with internal and external partners to ensure campaign alignment with goals.
• Support influencer marketing activities, including outreach and campaign coordination.
• Manage paid media campaigns across Meta, Google, LinkedIn, and other platforms.
• Research competitor activity and emerging digital marketing trends to identify growth opportunities.
• Suggest improvements to website content, landing pages, and user journeys.
• Define and monitor KPIs to measure marketing contribution to growth.
• Stay updated on industry trends and new marketing tools to improve performance.

Skills

CRM & marketing automation

Campaign management

Analytics & reporting

Lead generation

Email marketing

Strategic planning

Cross-functional collaboration

Education

Bachelor's Degree in Marketing, Business Administration, Advertising, Communications, Digital Marketing or related field

Tools

HubSpot

Salesforce Marketing Cloud

Brevo

Marketo

Mailchimp

Google Ads

Meta Ads

LinkedIn Ads

Google Analytics

Google Tag Manager

Looker Studio

Job description

At Pluxee, we shape the world of employee benefits and engagement by bringing to life a personalized and sustainable employee experience, at work and beyond.

Permanent Regular

Job Description:

1. Responsibilities and Accountabilities

• Support the development and execution of digital marketing strategies across paid, owned, and earned media channels.
• Plan, create, launch, and optimize digital campaigns to drive brand awareness, lead generation, customer acquisition, and engagement.
• Draft, build, execute, and monitor email marketing campaigns and automated customer journeys/workflows for both B2B and B2C audience segments.
• Manage audience segmentation, lead nurturing programs, and campaign personalization through CRM and marketing automation platforms.
• Maintain and optimize CRM databases to ensure data quality, audience targeting accuracy, and campaign effectiveness.
• Assist with copywriting and content development for paid media ads, email campaigns, landing pages, and lead generation initiatives.
• Track, analyze, and optimize the performance of digital marketing campaigns against established KPIs and business objectives.
• Generate regular campaign performance reports and provide actionable recommendations to improve conversion rates, engagement, and return on investment (ROI).
• Coordinate with internal stakeholders and external agencies, vendors, and partners to ensure campaign alignment with business goals and brand guidelines.
• Support influencer marketing initiatives, including influencer identification, outreach, campaign coordination, content review, performance tracking, and post-campaign reporting.
• Manage paid media campaigns across platforms such as Meta, Google, LinkedIn, and other relevant advertising channels.
• Research and analyze competitor activities, digital marketing trends, consumer behavior, and emerging technologies to identify growth opportunities.
• Recommend improvements to website content, landing pages, digital customer journeys, and overall user experience.
• Define and monitor key performance indicators (KPIs) to measure campaign effectiveness and marketing contribution to business growth.
• Keep abreast of industry trends and emerging digital marketing tools to continuously improve campaign performance and operational efficiency.

2. Requirements

• Bachelor's Degree in Marketing, Business Administration, Advertising, Communications, Digital Marketing, or a related field.
• At least 2 to 4 years of experience in digital marketing, marketing automation, or performance marketing.
• Proven experience in planning and executing email marketing campaigns and automated customer journeys for both B2B and B2C audiences.
• Strong working knowledge of CRM and marketing automation platforms such as HubSpot, Salesforce Marketing Cloud, Brevo, Marketo, Mailchimp, or similar systems.
• Experience managing paid media campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, and other digital advertising channels.
• Experience in influencer marketing, including influencer sourcing, campaign management, content coordination, performance tracking, and stakeholder management.
• Strong understanding of lead generation, lead nurturing, customer lifecycle marketing, and conversion optimization.
• Proficiency in digital marketing analytics and reporting tools such as Google Analytics, Google Tag Manager, Looker Studio, or equivalent platforms.
• Knowledge of audience segmentation, customer data management, and campaign performance measurement.
• Familiarity with SEO, content marketing, and website optimization principles is an advantage.
• Excellent written and verbal communication skills.
• Strong analytical, problem-solving, project management, and stakeholder management skills.
• Detail-oriented, proactive, collaborative, and able to manage multiple projects in a fast-paced environment.

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3. Preferred Skills

• HubSpot and Salesforce CRM experience. Experience with lead scoring, workflow automation, and customer journey mapping.
• Experience managing influencer agencies and content creators.
• Knowledge of A/B testing methodologies for email and digital campaigns.
• Basic HTML knowledge for email marketing customization is a plus.

Why join Pluxee?

Join an inclusive team

Work at the heart of the community alongside 5,000 experts across 29 countries - we embrace diversity and value uniqueness, fostering a workplace where everyone can thrive.

Turn inspiration into possibility

Get space to try new ideas, experiment and move the world of work forward