Digital Marketing Lead — Campaigns & Growth

pluxee; Manila; On-site; PHP 600,000 - 900,000; Full time

Job summary

Pluxee is shaping the world of employee benefits and engagement with a personalized experience at work and beyond. We are seeking a data-driven Digital Marketing professional to lead multi-channel campaigns across paid, owned, and earned media in a fast-paced environment.

You will plan, execute, and optimize digital campaigns, manage CRM-driven journeys for B2B and B2C audiences, and analyze performance to drive growth and ROI.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Advertising, Communications or related field.
• 2–4 years of digital marketing experience including marketing automation or performance marketing.
• Strong knowledge of CRM and marketing automation platforms (HubSpot, SFMC, Brevo, Marketo, Mailchimp).
• Experience managing paid media campaigns (Google Ads, Meta Ads, LinkedIn Ads).
• Experience in influencer marketing, content coordination, and stakeholder management.
• Strong understanding of lead generation, lifecycle marketing, and conversion optimization.
• Proficiency in marketing analytics tools (GA, GTM, Looker Studio).
• Familiarity with SEO, content marketing, and site optimization.

Responsibilities

• Support development and execution of digital marketing strategies across paid, owned, and earned media.
• Plan, create, launch, and optimize digital campaigns to drive brand awareness, lead gen, and engagement.
• Draft, build, and monitor email campaigns and automated customer journeys for B2B and B2C audiences.
• Manage audience segmentation, lead nurturing programs, and campaign personalization.
• Maintain and optimize CRM databases for data quality and targeting accuracy.
• Assist with copywriting and content development for ads, emails, and landing pages.
• Track, analyze, and optimize campaigns against KPIs and business objectives.
• Generate regular performance reports and provide actionable ROI recommendations.
• Coordinate with internal and external partners to ensure campaign alignment with goals.
• Support influencer marketing activities, including outreach and campaign coordination.
• Manage paid media campaigns across Meta, Google, LinkedIn, and other platforms.
• Research competitor activity and emerging digital marketing trends to identify growth opportunities.
• Suggest improvements to website content, landing pages, and user journeys.
• Define and monitor KPIs to measure marketing contribution to growth.
• Stay updated on industry trends and new marketing tools to improve performance.

Skills

CRM & marketing automation

Campaign management

Analytics & reporting

Lead generation

Email marketing

Strategic planning

Cross-functional collaboration

Education

Bachelor's Degree in Marketing, Business Administration, Advertising, Communications, Digital Marketing or related field

Tools

HubSpot

Salesforce Marketing Cloud

Brevo

Marketo

Mailchimp

Google Ads

Meta Ads

LinkedIn Ads

Google Analytics

Google Tag Manager

Looker Studio

Job description

Pluxee is shaping the world of employee benefits and engagement with a personalized experience at work and beyond. We are seeking a data-driven Digital Marketing professional to lead multi-channel campaigns across paid, owned, and earned media in a fast-paced environment.

You will plan, execute, and optimize digital campaigns, manage CRM-driven journeys for B2B and B2C audiences, and analyze performance to drive growth and ROI.