Digital Marketing Officer

The Moment Group; Makati; Hybrid; PHP 600,000 - 900,000; Full time

Job summary

The Moment Group in Makati is seeking a digital marketing professional to create and implement comprehensive plans, set campaign goals, and identify target markets for effective reach and ROI.

Collaborate with internal teams and external agencies to ensure timely assets, monitor performance, post content, and explore new channels. A background in digital media advertising and a genuine interest in food and restaurants helps.

Open to hybrid work setup; 2–3 years in digital marketing preferred.

Qualifications

• Bachelor's degree related to Communications or Digital Marketing, or relevant work experience.

Responsibilities

• Create and develop comprehensive digital marketing plans, setting campaign objectives and identifying target markets.
• Provide regular and substantial contributions to digital strategies with ideas for digital executions.
• Procure digital creatives and assets from in-house design team in a timely manner.
• Coordinate with digital agency to ensure all digital campaigns are launched promptly with correct and complete assets.
• Monitor, analyze and produce campaign reports with agency assistance.
• Share and introduce best practices and new trends with PR & Comms team.
• Post content in a timely manner.
• Monitor social media pages to ensure they contain complete, up-to-date, and easy-to-find information.
• Explore new communication channels and tactics.

Skills

Digital marketing

Campaign planning

Content management

Team collaboration

Education

Bachelor's degree in Communications or Digital Marketing

Tools

Social media advertising

Job description

About the role

This role involves creation and development of comprehensive digital marketing plans, setting campaign objectives and identifying target markets and how to reach them effectively. You will make regular and substantial contributions to the brand/s' digital strategies, providing relevant ideas for digital executions and insights for optimizing digital performance.

Job Summary:

Digital Marketing Strategy and Management

Creation and development of comprehensive digital marketing plans, setting campaign objectives and identifying target markets and how to reach them effectively. Regular and substantial contributions to the brand/s’ digital strategies, providing relevant ideas for digital executions and insights for optimizing digital performance

Digital Plan Implementation

Timely procurement of digital creatives/assets (from in-house design team). Smooth and detailed coordination with digital agency, ensuring all digital campaigns are launched promptly, with correct and complete assets

Campaign Reports and Performance Analysis

Monitor, analyze and produce campaign reports (with agency assistance). Share and introduce best practices and new trends with PR & Comms team

Content Management & Maintenance

Timely content posting -Information posting and monitoring, ensuring the brand/s’ social media pages contain complete, up-to-date, and easy-to-find information

Research on New Communication Channels

Explore new communication channels and tactics beyond what we have already done

Key responsibilities:

• Create and develop comprehensive digital marketing plans, setting campaign objectives and identifying target markets
• Provide regular and substantial contributions to digital strategies with ideas for digital executions
• Procure digital creatives and assets from in-house design team in a timely manner
• Coordinate with digital agency to ensure all digital campaigns are launched promptly with correct and complete assets
• Monitor, analyze and produce campaign reports with agency assistance
• Share and introduce best practices and new trends with PR & Comms team
• Post content in a timely manner
• Monitor social media pages to ensure they contain complete, up-to-date, and easy-to-find information
• Explore new communication channels and tactics

About you

• Bachelor's degree related to Communications or Digital Marketing, or relevant work experience
• At least 2-3 years of work experience in Digital Marketing
• Smart, organized, creative and reliable worker whether independently or within a team
• Interest in food and restaurants
• Preferably with experience in digital media advertising, including but not limited to social media
• Open to work in a hybrid setup