Digital Marketing Creative Officer – RACKS & TENYA

RACKS (Cavallino Inc.); Taguig; On-site; PHP 600,000 - 900,000; Full time

Job summary

RACKS (Cavallino Inc.) is seeking a highly creative Digital Marketing Creative Officer to lead our digital presence across multiple restaurant concepts. You will develop and execute innovative campaigns, strengthen engagement, and drive sales through social, content, and paid media.

The role blends storytelling with analytics, requiring a strong portfolio in content creation, branding, and campaign management within food, hospitality, or retail.

Qualifications

• Bachelor’s degree or equivalent in Marketing, Communications, or related field.
• 2–4 years of relevant digital marketing experience, preferably in hospitality or retail.
• Proven experience managing integrated digital marketing campaigns and strong portfolio.

Responsibilities

• Develop and execute digital marketing strategies aligned with business objectives.
• Plan campaigns for menu launches, seasonal promotions, and store openings.
• Manage social media across platforms and grow engagement.
• Direct content creation, branding, and paid advertising for ROI.
• Collaborate with internal teams and external agencies to maintain brand consistency.

Skills

Digital Marketing

Social Media

Content Marketing

Branding

Photography

Video Editing

Copywriting

SEO/SEM

Google Analytics

Meta Ads Manager

Google Ads

Canva

Adobe Photoshop

Premiere Pro

Education

Bachelor’s degree in Marketing

Tools

Canva

Adobe Photoshop

Premiere Pro

Job description

About the Role

We are seeking a highly creative, results-driven, and strategic Digital Marketing Creative Officer to join our growing restaurant group. This role is responsible for developing and executing innovative digital marketing initiatives that strengthen our brand, increase customer engagement, and drive sales across multiple restaurant branches.

The ideal candidate combines creativity with analytical thinking and has a strong background in digital marketing, content creation, branding, and campaign management within the food, hospitality, retail, or lifestyle industry.

Key Responsibilities

Digital Marketing Strategy

• Develop and execute digital marketing strategies aligned with the company’s business objectives.

• Plan and implement integrated marketing campaigns for new menu launches, seasonal promotions, store openings, and brand initiatives.

• Identify opportunities to increase customer acquisition, retention, and brand awareness.

• Monitor industry trends, consumer behavior, and competitor activities.

Creative Content Development

• Lead the creation of compelling digital content, including graphics, photography, short-form videos, reels, and promotional materials.

• Direct food photography and videography to showcase products and dining experiences.

• Ensure all creative assets are consistent with the company’s brand standards and marketing objectives.

Social Media Management

• Manage and grow the company’s presence across Facebook, Instagram, TikTok, YouTube, and other digital platforms.

• Develop and maintain a monthly content calendar.

• Create engaging content that increases reach, engagement, and customer interaction.

• Collaborate with influencers, content creators, and brand ambassadors.

Digital Advertising

• Plan, implement, and optimize paid advertising campaigns through Meta Ads, Google Ads, TikTok Ads, and other digital platforms.

• Manage advertising budgets and maximize campaign performance and return on investment (ROI).

• Conduct A/B testing and campaign optimization based on performance data.

Brand Management

• Maintain consistent branding across all digital and marketing channels.

• Support product launches, promotional campaigns, restaurant openings, and corporate events.

• Ensure all marketing materials align with brand guidelines and company standards.

Website & Online Platforms

• Oversee updates to the company website and online ordering platforms.

• Maintain Google Business Profiles and other online listings.

• Improve search visibility through SEO best practices.

Performance Analytics

• Monitor and analyze key marketing metrics, including website traffic, social media performance, online conversions, campaign ROI, and customer engagement.

• Prepare monthly marketing reports and provide recommendations for continuous improvement.

Collaboration

• Work closely with Operations, Branch Managers, Culinary Team, Sales, and Executive Management to support marketing initiatives.

• Coordinate with external agencies, photographers, designers, printers, and media partners when necessary.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Communications, Multimedia Arts, Business Administration, or a related field.

• Minimum of 2-4 years of relevant experience in Digital Marketing, preferably in the restaurant, hospitality, retail, or FMCG industry.

• Proven experience managing integrated digital marketing campaigns.

• Strong portfolio showcasing creative design, photography, video content, and successful marketing campaigns.

Required Skills

• Digital Marketing Strategy

• Social Media Management

• Content Marketing

• Graphic Design

• Photography and Videography

• Video Editing

• Copywriting

• Branding and Creative Direction

• Meta Ads Manager

• Google Ads

• Google Analytics

• SEO and SEM

• Canva, Adobe Photoshop, Illustrator, Premiere Pro, After Effects, or similar creative tools

• Strong project management and organizational skills

• Excellent communication and interpersonal skills

Note: Compensation package will be based on the candidate’s qualifications, relevant commissary production experience, and overall fit for the role.