Digital Marketing Manager

VISMAY INTERNATIONAL CORP.; Taguig; On-site; PHP 558,000 - 1,339,000; Full time

Job summary

VISMAY INTERNATIONAL CORP. is seeking a Digital Marketing Manager to lead digital strategies for consumer electronics brands in the Philippines. The role focuses on increasing brand awareness, online sales, and customer engagement across social media, websites, and e-commerce platforms.

You will manage paid campaigns (Meta, Google, TikTok), develop content for launches and promotions, and collaborate with brand and sales teams to meet business goals. Strong analytics and leadership are essential.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications or related field.
• 5+ years of digital marketing experience, preferably in consumer electronics, gadgets, technology, or retail.
• 2+ years in a managerial or supervisory role.
• Proven experience in managing digital advertising campaigns and e-commerce marketing initiatives.
• Strong knowledge of Meta Ads Manager, Google Ads, TikTok Ads, SEO, and SEM.

Responsibilities

• Develop and implement digital marketing strategies to promote consumer electronics products and brands.
• Lead digital campaigns across Facebook, Instagram, TikTok, Google, and other relevant platforms.
• Oversee paid advertising campaigns, including Meta Ads and Google Ads, to drive traffic, leads, and online sales.
• Develop content strategies and promotional campaigns for product launches, new arrivals, seasonal sales, and brand activations.
• Manage and strengthen the company's online presence across social media, websites, and e-commerce platforms.
• Collaborate with brand, sales, and operations teams to align digital marketing initiatives with business objectives.
• Monitor campaign performance, website traffic, customer engagement, conversion rates, and ROAS.
• Analyze market trends, consumer behavior, and competitor activities to identify growth opportunities.
• Oversee SEO, SEM, website optimization, and e-commerce marketing initiatives.
• Lead and supervise the digital marketing team, ensuring effective campaign execution and timely delivery of outputs.
• Manage digital marketing budgets and evaluate campaign effectiveness.
• Build partnerships with influencers, content creators, and relevant digital platforms to increase brand visibility.

Skills

Leadership

Communication

Strategic thinking

Analytical thinking

Project management

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Meta Ads Manager

Google Ads

TikTok Ads

SEO

SEM

Job description

We are looking for a strategic and results-driven Digital Marketing Manager to lead the digital marketing initiatives of our consumer electronics brands. The role will focus on strengthening brand awareness, driving online sales, increasing customer engagement, and developing effective digital campaigns across multiple platforms. The ideal candidate must have strong experience in digital marketing, e-commerce, and online brand management, preferably within the consumer electronics or retail industry.

Key Responsibilities

• Develop and implement digital marketing strategies to promote consumer electronics products and brands.

• Lead digital campaigns across Facebook, Instagram, TikTok, Google, and other relevant platforms.

• Oversee paid advertising campaigns, including Meta Ads and Google Ads, to drive traffic, leads, and online sales.

• Develop content strategies and promotional campaigns for product launches, new arrivals, seasonal sales, and brand activations.

• Manage and strengthen the company's online presence across social media, websites, and e-commerce platforms.

• Collaborate with brand, sales, and operations teams to align digital marketing initiatives with business objectives.

• Monitor campaign performance, website traffic, customer engagement, conversion rates, and return on advertising spend (ROAS).

• Analyze market trends, consumer behavior, and competitor activities to identify growth opportunities.

• Oversee SEO, SEM, website optimization, and e-commerce marketing initiatives.

• Lead and supervise the digital marketing team, ensuring effective campaign execution and timely delivery of outputs.

• Manage digital marketing budgets and evaluate campaign effectiveness.

• Build partnerships with influencers, content creators, and relevant digital platforms to increase brand visibility.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

• At least 5 years of experience in digital marketing, preferably in consumer electronics, gadgets, technology, or retail.

• At least 2 years of experience in a managerial or supervisory capacity.

• Proven experience in managing digital advertising campaigns and e-commerce marketing initiatives.

• Strong knowledge of Meta Ads Manager, Google Ads, TikTok Ads, SEO, and SEM.

• Experience in promoting consumer electronics products such as smartphones, computers, peripherals, smart devices, and accessories.

• Knowledge of e-commerce platforms and online sales strategies.

• Strong analytical, leadership, communication, and project management skills.

• Ability to develop data-driven marketing strategies and manage multiple campaigns simultaneously.