Digital Marketing Manager

LCC - Liberty Commercial Center Inc.; Tabaco; In loco; PHP 446.000 - 893.000; Tempo pieno

Descrizione del lavoro

LCC - Liberty Commercial Center Inc. in Tabaco City, Albay, invites a results-driven Digital Marketing Manager to lead digital campaigns for our supermarket branch.

You will craft strategies to boost brand awareness, attract shoppers, and drive sales across social platforms and the website. You will manage content creation, paid ads on Facebook, Instagram, TikTok, and Google, monitor campaign performance, and collaborate with merchandising and store operations to promote products and in-store

Competenze

• Bachelor's degree in Marketing, Digital Marketing or related field.
• 3–5 years in digital marketing, preferably in retail, supermarket, FMCG or e-commerce.
• Supervisory or team management experience is preferred.
• Hands-on in social media, ads, and content marketing; analytics-driven.

Mansioni

• Develop and implement digital marketing strategies aligned with sales targets.
• Manage social media, website, and other digital platforms for engagement.
• Plan and optimize ads across Facebook, Instagram, TikTok and Google.
• Create promotional content and seasonal campaigns.
• Collaborate with merchandising and store ops to promote products.
• Monitor performance, traffic, engagement, conversions and ROAS.
• Analyze data to improve marketing effectiveness and budgets.
• Coordinate with agencies and partners for campaigns.
• Ensure consistent brand messaging and timely content publication.

Conoscenze

Social media management

Content marketing

Ad campaigns

Campaign analytics

Team leadership

Data-driven

Communication skills

Formazione

Bachelor in Marketing

Descrizione del lavoro

Digital Marketing Manager

Location: Tabaco City, Albay
Work Setup: On-site
Industry: Retail / Supermarket

Job Summary

Are you a results-driven digital marketing professional passionate about driving online engagement and business growth? Join our supermarket team as a Digital Marketing Manager and lead innovative digital campaigns that strengthen brand awareness, attract customers, promote products, and increase sales. You will develop digital strategies that connect our supermarket with customers across online platforms and deliver measurable marketing results.

Key Responsibilities

• Develop and implement digital marketing strategies aligned with the supermarket’s business objectives and sales targets.

• Manage the supermarket’s social media accounts, website, and other digital platforms to strengthen online presence and customer engagement.

• Plan, execute, and optimize digital advertising campaigns across platforms such as Facebook, Instagram, TikTok, and Google.

• Create and oversee engaging digital content, including promotional materials, product features, seasonal campaigns, and special offers.

• Collaborate with merchandising, store operations, and other departments to promote products, brands, and in-store activities.

• Monitor campaign performance, website traffic, engagement, conversions, and return on advertising spend.

• Analyze customer behavior, market trends, and campaign data to identify opportunities and improve marketing effectiveness.

• Manage digital marketing budgets and ensure the efficient use of advertising resources.

• Coordinate with creative teams, agencies, influencers, and other partners to execute digital marketing initiatives.

• Ensure consistent brand messaging, accurate promotional information, and timely publication of digital content.

Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Business Administration, Communications, or a related field.

• At least 3-5 years of relevant experience in digital marketing, preferably in supermarket, retail, FMCG, or e-commerce.

• Preferably with supervisory or team management experience.

• Hands-on experience managing social media platforms, digital advertising campaigns, and content marketing.

• Knowledgeable in Meta Ads Manager, Google Ads, Google Analytics, and other digital marketing tools.

• Strong understanding of digital marketing strategies, customer engagement, campaign analytics, and performance optimization.

• Excellent communication, analytical, creative, and project management skills.

• Results-oriented, innovative, and capable of managing multiple campaigns and deadlines.

• Willing to work on-site in Tabaco City, Albay.