Paid Media Coordinator

Outsourcey; Philippines; On-site; PHP 446,000 - 781,000; Full time

Benefits offered by this job

Competitive salary

Career growth opportunities

BPO industry exposure

Job summary

Outsourcey in the Philippines is seeking a Paid Media Coordinator to support a team of strategists with updates and optimization tasks, ensuring accurate reporting and cross-channel improvements.

You will perform QA checks, manage geofencing campaigns, and apply platform changes across Paid Search, Paid Social, Display, and YouTube while staying abreast of industry trends and best practices.

Qualifications

• 2+ years in paid media, digital marketing, or similar role.
• Proficient with Google Ads, Meta Ads, GTM and Analytics.
• Strong analytical abilities to draw actionable insights.
• Excellent communication and collaboration skills.
• Detail-oriented and highly organized.
• Self-motivated and eager to learn in a fast-paced environment.
• Certifications in Google Ads, Analytics, and Facebook Blueprint are a plus.

Responsibilities

• Supports a team of strategists with updates and optimization tasks.
• conducts search query reports, keyword list updates, creative swaps, and previews.
• Performs account-wide changes for repeatable tasks across the portfolio.
• Manages geofencing campaign work including launches and updates.
• Updates bids, images, and updates across Paid Search, Pmax, Display, and Paid Social.
• Handles paid media tracking and tagging in GTM and Analytics.
• Performs QA checks on campaigns across channels for 100% accuracy.
• Supports agency-wide audits and platform changes like conversion settings.
• Keeps up-to-date with trends and platform algorithm changes in multifamily and digital marketing.
• Participates actively in team meetings with a solutions-oriented mindset.

Skills

2+ years experience

Paid media platforms

Analytical skills

Communication skills

Organizational skills

Self-motivated

Education

Bachelor's degree or equivalent

Tools

Google Ads

Meta Ads

Google Tag Manager

Google Analytics

Job description

Looking to take your career to the next level? Then this role is for you!

Join Outsourcey and be part of our mission to revolutionize global talent expansion! We connect businesses with dedicated full-time teams in the Philippines, offering cost-efficient solutions without compromising quality. Join us and help elevate businesses with complete control and comprehensive support, let's shape the future of work together!

Profile Requirements:

• 2+ plus years of experience in paid media, digital marketing, or a similar role.
• Proficiency with paid media platforms such as Google Ads, Meta Ads, Google Tag Manager and Google Analytics
• Strong analytical skills with the ability to draw actionable insights from data.
• Excellent communication and collaboration skills.
• Detail-oriented and highly organized.
• Self-motivated and eager to learn in a fast-paced environment.
• Google Ads, Google Analytics, and Facebook Blueprint certifications are a plus.

Core responsibilities:

• Provides support for a team of strategists with updates and optimization-related tasks.
• Assist in conducting search query reports, keyword list updates, creative swaps, special updates, and preview link generation.
• Perform account-wide changes for repeatable, manual tasks that impact the entire portfolio.
• Manage geofencing campaign work, including account launches, geo extensions, and fence + special updates.
• Perform concession and image updates across Paid Search, Pmax, Display, and Paid Social platforms as needed by the client.
• Handle paid media tracking and tagging setup, ensuring proper implementation and troubleshooting any tracking-related issues in Google Tag Manager and Google Analytics.
• Perform Quality Assurance (QA) checks on all new campaigns across Paid Search, Paid Social, Display, Performance Max, Demand Gen, YouTube, Native, and Audio to ensure 100% accuracy.
• Aid in the implementation of agency-wide audits and platform changes, such as conversion settings, bid strategy updates, and account structure modifications.
• Stay up-to-date with trends, best practices, and platform algorithm changes across both the multifamily and digital marketing industry.
• Actively contribute in department and team meetings. The Paid Media coordinator will come prepared and engaged with a solutions-oriented mindset to team brainstorms and collaboration sessions.

Benefits:

• Competitive salary Opportunity to shape the HR function of a rapidly growing BPO.
• Work closely with a team of industry leaders who have successfully scaled BPOs in the past.
• Career growth and development opportunities.