Digital Marketing Manager

Robinsons Land Corporation; Pasig; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

Robinsons Land Corporation is seeking an experienced Digital Marketing Manager to lead our digital initiatives for the Commercial Centers Division. You will manage social media, analyze performance, and oversee website optimization while guiding a capable team to drive growth.

The role requires a data-driven digital marketer with leadership skills and a passion for staying ahead of trends in the industry. Collaboration with stakeholders is essential for brand consistency across channels.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5+ years of experience in digital marketing, preferably in retail, commercial real estate, or shopping center industries.
• Expertise in social media management, analytics, and website management.
• Proficiency in digital marketing tools such as Google Analytics, Meta Business Suite, SEO tools, and content management systems (CMS).
• Strong analytical skills with the ability to interpret data and translate insights into action.
• Experience managing and developing teams.
• Excellent communication, project management, and stakeholder engagement skills.
• Creative mindset with a passion for staying ahead of digital trends.

Responsibilities

• Develop and execute social media strategies to increase engagement, brand awareness, and customer loyalty.
• Manage content calendars and oversee content creation, including copywriting, graphics, and videos.
• Monitor social media trends, competitor activities, and customer sentiment to optimize engagement.
• Implement and oversee paid social media campaigns, ensuring alignment with marketing objectives.
• Track and analyze KPIs across all digital platforms, providing insights and recommendations.
• Use data-driven approaches to optimize campaigns and ROI.
• Generate reports on campaign performance, audience behavior, and digital marketing trends.
• Collaborate with developers and designers for SEO and site performance enhancements.
• Lead, mentor, and develop a high-performing digital marketing team.
• Coordinate with upper management, agencies, and external partners to execute initiatives.

Skills

Social media management

Analytics

Website management

Team leadership

Content management

Data-driven decisions

Stakeholder management

Education

Bachelor’s degree in Marketing, Communications, Business

Tools

Google Analytics

Meta Business Suite

SEO tools

CMS

Job description

We are seeking an experienced and strategicDigital Marketing Managerto lead and execute our digital marketing initiatives for Robinsons Land Corporation’s Commercial Centers Division. This role will be responsible for managing social media platforms, analyzing digital marketing effectiveness, overseeing website performance, and leading a team to drive engagement and growth.

The ideal candidate is a data-driven digital marketer with a passion for innovation, strong leadership skills, and a deep understanding of the latest digital marketing trends.

Key Responsibilities:

1. Social Media Management

Develop and execute social media strategies to increase engagement, brand awareness, and customer loyalty

Manage content calendars and oversee content creation, including copywriting, graphics, and videos.

Monitor social media trends, competitor activities, and customer sentiment to optimize engagement.

Implement and oversee paid social media campaigns, ensuring alignment with marketing objectives.

2. Analytics & Effectiveness

Track and analyze key performance indicators (KPIs) across all digital platforms, providing insights and recommendations.

Use data-driven approaches to optimize campaigns, ensuring high ROI.

Generate reports on campaign performance, audience behavior, and digital marketing trends.

Leverage tools such as Google Analytics, Meta Business Suite, and other digital marketing analytics platforms.

3. Website Management

Oversee website updates, ensuring a seamless user experience and optimized content.

Collaborate with developers and designers to enhance website functionality, SEO, and performance.

Monitor website traffic, user engagement, and conversion rates, implementing improvements as needed.

4. People & Stakeholder Management

Lead, mentor, and develop a high-performing digital marketing team.

Coordinate with upper management, internal stakeholders, agencies, and external partners to execute marketing initiatives.

Ensure brand consistency across all digital channels in alignment with corporate objectives.

Qualifications & Skills:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.

• 5+ years of experience in digital marketing, preferably in retail, commercial real estate, or shopping center industries.

• Expertise in social media management, analytics, and website management.

• Proficiency in digital marketing tools such as Google Analytics, Meta Business Suite, SEO tools, and content management systems (CMS).

• Strong analytical skills with the ability to interpret data and translate insights into action.

• Experience managing and developing teams.

• Excellent communication, project management, and stakeholder engagement skills.

• Creative mindset with a passion for staying ahead of digital trends.