Strategic Digital Marketing Lead: Social, Analytics & Growth

Robinsons Land Corp; Philippines; On-site; PHP 600,000 - 900,000; Full time

Job summary

Robinsons Land Corp in the Philippines is seeking an experienced Digital Marketing Manager for the Commercial Centers Division to lead and execute our digital initiatives. You will drive social media, analytics, website performance, and team leadership to grow engagement and brand reach.

The role requires a Bachelor’s degree and 5+ years in digital marketing, with strong proficiency in Google Analytics, Meta Business Suite, SEO tools, and CMS.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 5+ years in digital marketing, preferably in retail, commercial real estate, or shopping center industries.
• Expertise in social media management, analytics, and website management.
• Proficiency in digital marketing tools such as Google Analytics, Meta Business Suite, SEO tools, and CMS.
• Strong analytical skills with the ability to interpret data and translate insights into action.
• Experience managing and developing teams.
• Excellent communication, project management, and stakeholder engagement.
• Creative mindset with a passion for staying ahead of digital trends.

Responsibilities

• Social media management: develop and execute strategies to boost engagement and brand awareness.
• Analytics & effectiveness: track KPIs, provide insights, optimize campaigns.
• Website management: oversee updates, SEO, UX, and performance improvements.
• People & stakeholder management: lead and mentor the digital marketing team and coordinate with stakeholders.

Skills

Social media management

Analytics

Website management

Team leadership

Communication

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Google Analytics

Meta Business Suite

SEO tools

CMS

Job description

Robinsons Land Corp in the Philippines is seeking an experienced Digital Marketing Manager for the Commercial Centers Division to lead and execute our digital initiatives. You will drive social media, analytics, website performance, and team leadership to grow engagement and brand reach.

The role requires a Bachelor’s degree and 5+ years in digital marketing, with strong proficiency in Google Analytics, Meta Business Suite, SEO tools, and CMS.