Digital Marketing Manager

Robinsons Land Corp; Philippines; On-site; PHP 600,000 - 900,000; Full time

Job summary

Robinsons Land Corp in the Philippines is seeking an experienced Digital Marketing Manager for the Commercial Centers Division to lead and execute our digital initiatives. You will drive social media, analytics, website performance, and team leadership to grow engagement and brand reach.

The role requires a Bachelor’s degree and 5+ years in digital marketing, with strong proficiency in Google Analytics, Meta Business Suite, SEO tools, and CMS.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 5+ years in digital marketing, preferably in retail, commercial real estate, or shopping center industries.
• Expertise in social media management, analytics, and website management.
• Proficiency in digital marketing tools such as Google Analytics, Meta Business Suite, SEO tools, and CMS.
• Strong analytical skills with the ability to interpret data and translate insights into action.
• Experience managing and developing teams.
• Excellent communication, project management, and stakeholder engagement.
• Creative mindset with a passion for staying ahead of digital trends.

Responsibilities

• Social media management: develop and execute strategies to boost engagement and brand awareness.
• Analytics & effectiveness: track KPIs, provide insights, optimize campaigns.
• Website management: oversee updates, SEO, UX, and performance improvements.
• People & stakeholder management: lead and mentor the digital marketing team and coordinate with stakeholders.

Skills

Social media management

Analytics

Website management

Team leadership

Communication

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Google Analytics

Meta Business Suite

SEO tools

CMS

Job description

Department

Marketing

Employee Type

Probationary

We are seeking an experienced and strategic Digital Marketing Manager to lead and execute our digital marketing initiatives for Robinsons Land Corporation’s Commercial Centers Division. This role will be responsible for managing social media platforms, analyzing digital marketing effectiveness, overseeing website performance, and leading a team to drive engagement and growth.

Key Responsibilities

• Social Media Management: Develop and execute social media strategies to increase engagement, brand awareness, and customer loyalty. Manage content calendars and oversee content creation, including copywriting, graphics, and videos. Monitor social media trends, competitor activities, and customer sentiment to optimize engagement. Implement and oversee paid social media campaigns, ensuring alignment with marketing objectives.
• Analytics & Effectiveness: Track and analyze key performance indicators (KPIs) across all digital platforms, providing insights and recommendations. Use data-driven approaches to optimize campaigns, ensuring high ROI. Generate reports on campaign performance, audience behavior, and digital marketing trends. Leverage tools such as Google Analytics, Meta Business Suite, and other digital marketing analytics platforms.
• Website Management: Oversee website updates, ensuring a seamless user experience and optimized content. Collaborate with developers and designers to enhance website functionality, SEO, and performance. Monitor website traffic, user engagement, and conversion rates, implementing improvements as needed.
• People & Stakeholder Management: Lead, mentor, and develop a high-performing digital marketing team. Coordinate with upper management, internal stakeholders, agencies, and external partners to execute marketing initiatives. Ensure brand consistency across all digital channels in alignment with corporate objectives.

Qualifications & Skills

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5+ years of experience in digital marketing, preferably in retail, commercial real estate, or shopping center industries.
• Expertise in social media management, analytics, and website management.
• Proficiency in digital marketing tools such as Google Analytics, Meta Business Suite, SEO tools, and content management systems (CMS).
• Strong analytical skills with the ability to interpret data and translate insights into action.
• Experience managing and developing teams.
• Excellent communication, project management, and stakeholder engagement skills.
• Creative mindset with a passion for staying ahead of digital trends.

Experience Range

5 - 10 years

Job posted on

2025-03-12