Assistant Digital Marketing Manager

Robinsons Land Corporation; Pasig; On-site; PHP 540,000 - 780,000; Full time

Job summary

Robinsons Land Corporation is seeking an Assistant Digital Marketing Manager to drive the digital presence for Robinsons Malls. You will manage content strategy, oversee brand social media platforms, and ensure consistent on-brand messaging across digital touchpoints.

The ideal candidate has 2–4 years in digital marketing or social media, strong writing and storytelling skills, and proficiency with analytics tools. On-site role based in Ortigas, Pasig with a dynamic retail focus.

Qualifications

• Bachelor’s degree in Marketing, Communication, Multimedia Arts, or related field.
• At least 2–4 years of experience in digital marketing or social media management.
• Proven experience managing brand social media pages and content strategy.
• Strong writing, editing, and storytelling skills.
• Proficient in using analytics tools (Meta Business Suite, Google Analytics, TikTok Analytics).
• Experience working with creatives, influencers, and production teams.
• Detail-oriented, organized, and able to manage multiple projects simultaneously.
• Passionate about retail, lifestyle, and emerging digital trends.

Responsibilities

• Drive the digital presence and online engagement for Robinsons Malls.
• Manage content strategy and oversee brand social media platforms.
• Ensure consistent, on-brand messaging across all digital touchpoints.
• Collaborate with creatives and production teams to execute campaigns.

Skills

Content strategy

Social media management

Brand storytelling

Writing & editing

Analytics proficiency

Collaboration with creatives

Project management

Retail/digital trends

Education

Bachelor’s Degree in Marketing, Communication, Multimedia Arts, or related field

Tools

Meta Business Suite

Google Analytics

TikTok Analytics

Job description

Department

Employee Type

Job Title: Assistant Digital Marketing Manager

Department: Marketing – Digital Marketing

Reports To: Digital Marketing Manager

Location: Robinsons Land Head Office - Robinsons Malls (Ortigas, Pasig)

Job Summary

The Assistant Digital Marketing Manager plays a key role in driving the digital presence and online engagement of Robinsons Malls. This position is responsible for managing the content strategy, overseeing the brand’s social media platforms, and ensuring consistent, on-brand messaging across all digital touchpoints. The ideal candidate is creative, data-driven, and passionate about crafting compelling digital experiences for mall patrons.

Qualifications

• Bachelor’s Degree in Marketing, Communication, Multimedia Arts, or related field
• At least 2–4 years of experience in digital marketing or social media management
• Proven experience managing brand social media pages and content strategy
• Strong writing, editing, and storytelling skills
• Proficient in using analytics tools (e.g., Meta Business Suite, Google Analytics, TikTok Analytics)
• Experience working with creatives, influencers, and production teams
• Detail-oriented, organized, and able to manage multiple projects simultaneously
• Passionate about retail, lifestyle, and emerging digital trends

Candidate must be residing or willing to be assigned in Ortigas, Pasig (on-site).

We want smart, honest, and energetic people who love what we do.