Digital Marketing Manager

SocialFilo; Manila, Hinoba-an; On-site; PHP 500,000 - 900,000; Full time

Job summary

SocialFilo is seeking a Digital Marketing Manager in Manila to shape and execute innovative digital strategies for client brands. You will lead campaigns across SEO, SEM, social media, email marketing, and web channels, driving traffic, leads, and conversions.

The role requires a strategic mindset, strong analytics, and experience managing budgets and teams. You will liaise with clients, oversee content creation, and stay ahead of industry trends to maximize ROI.

Qualifications

• Bachelor’s degree in marketing, communications, or related field or equivalent experience.
• Proven experience in developing and executing digital marketing strategies.
• Strong knowledge of SEO, SEM, social media, email marketing and content marketing.

Responsibilities

• Strategically lead digital marketing initiatives aligned with client goals.
• Design and execute campaigns across SEO, SEM, social, email, and web channels.
• Develop lead generation strategies to drive traffic and conversions.
• Act as primary liaison between agency and clients.
• Oversee and optimize channels including SEO, SEM, social, email, and content marketing.
• Track KPIs and analyze data to assess campaign performance.
• Identify improvements and make data-driven recommendations.
• Collaborate with stakeholders to produce engaging content.
• Conduct market research to stay ahead of trends.
• Own content planning from strategy to posting.
• Manage social engagement and provide creative direction.
• Develop storytelling-focused content for various formats.
• Assist with copy for sales materials and digital assets.
• Stay updated on tools, tech, and trends; adopt as needed.
• Implement reporting systems for content, audience analysis, and benchmarking.

Skills

Strategic leadership

Campaign management

Analytics & KPI tracking

Content creation

Market research

Budget management

Team leadership

Communication skills

Project management

Digital marketing strategy

Education

Bachelor’s degree in marketing, communications, or related field

Tools

Google Analytics

SEO tools

Social media management software

Email marketing platforms

HTML/CSS basics

Job description

Jump start your career today with SocialFilo!

Job Description:

Digital Marketing Manager

We are seeking a talented and driven Digital Marketing Manager to join our dynamic agency. In this pivotal role, you will be responsible for shaping and executing innovative digital marketing strategies that enhance our agency's growth and the success of the brands we manage. This is a unique opportunity to lead our digital marketing initiatives and make a lasting impact.

Key Responsibilities:

Strategic Leadership:

Develop and implement comprehensive digital marketing strategies aligned with the agency's or client's goals and target audiences.

Design and execute digital marketing campaigns across multiple channels, including SEO, SEM, social media, email marketing, e-commerce, and websites.

Create lead generation strategies to drive traffic and boost conversion rates.

Act as the primary communication liaison between the agency and its clients.

Oversee and optimize digital marketing channels, including SEO, SEM, social media, email, and content marketing.

Track key performance indicators (KPIs) and analyze data to evaluate the effectiveness of campaigns.

Identify areas for improvement and make data-driven recommendations to enhance performance.

Collaborate with internal and external stakeholders to produce engaging, high-quality content for digital campaigns.

Conduct market research to stay ahead of industry trends, customer preferences, and competitor strategies.

Take ownership of content planning, from strategy to scheduling and posting.

Manage community engagement across all owned social channels, ensuring clear communication and creative direction.

Develop content that supports various social channels and formats, with a focus on storytelling and engagement.

Assist with written copy for sales materials, onboarding documents, transactional templates, and other digital assets.

Stay informed about the latest digital marketing tools, technologies, and trends, recommending their adoption as needed.

Monitor and report on digital marketing performance, offering actionable insights to enhance strategies.

Implement reporting systems for content, audience analysis, social listening, and competitive benchmarking, updating plans based on key learnings.

Budget & Resource Management:

Oversee the digital marketing budget, ensuring resources are allocated effectively to maximize ROI.

Qualifications:

Bachelor’s degree in marketing, communications, or a related field (or equivalent experience).

Proven experience in developing and executing successful digital marketing strategies.

Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.

Proficiency with digital marketing tools and platforms, such as Google Analytics, SEO tools, social media management software, and email marketing systems.

Analytical mindset with the ability to interpret data and drive actionable insights.

Excellent communication skills, with a talent for creating compelling marketing content.

Demonstrated experience in managing digital marketing campaigns and budgets.

Ability to collaborate effectively across teams and manage multiple projects simultaneously.

Strong leadership skills, with the capacity to inspire and motivate a team.

Proactive, self-motivated, and passionate about staying current with digital marketing trends and best practices.

Knowledge of HTML, CSS, and web development frameworks is a plus.

If you’re a results-driven digital marketing professional with a passion for innovation and growth, we’d love to hear from you.

Join us and play a key role in shaping the future of the brands we work with in the digital space.