Digital Marketing Lead: Growth & Strategy Architect

SocialFilo

Manila, Hinoba-an

On-site

PHP 500,000 - 900,000

Full time

14 days+

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Job summary

SocialFilo is seeking a Digital Marketing Manager in Manila to shape and execute innovative digital strategies for client brands. You will lead campaigns across SEO, SEM, social media, email marketing, and web channels, driving traffic, leads, and conversions.

The role requires a strategic mindset, strong analytics, and experience managing budgets and teams. You will liaise with clients, oversee content creation, and stay ahead of industry trends to maximize ROI.

Qualifications

Bachelor’s degree in marketing, communications, or related field or equivalent experience.
Proven experience in developing and executing digital marketing strategies.
Strong knowledge of SEO, SEM, social media, email marketing and content marketing.

Responsibilities

Strategically lead digital marketing initiatives aligned with client goals.
Design and execute campaigns across SEO, SEM, social, email, and web channels.
Develop lead generation strategies to drive traffic and conversions.
Act as primary liaison between agency and clients.
Oversee and optimize channels including SEO, SEM, social, email, and content marketing.
Track KPIs and analyze data to assess campaign performance.
Identify improvements and make data-driven recommendations.
Collaborate with stakeholders to produce engaging content.
Conduct market research to stay ahead of trends.
Own content planning from strategy to posting.
Manage social engagement and provide creative direction.
Develop storytelling-focused content for various formats.
Assist with copy for sales materials and digital assets.
Stay updated on tools, tech, and trends; adopt as needed.
Implement reporting systems for content, audience analysis, and benchmarking.