Digital Marketing Manager

OHCOTECH; Mandaluyong; On-site; PHP 600,000 - 1,000,000; Full time

Benefits offered by this job

Competitive salary

Performance-based rewards

Growth opportunities

Ownership of initiatives

Job summary

Ohcotech Corporation is seeking a results-driven Digital Marketing & E-Commerce Manager to build and grow our online sales channels across website and future platforms. You will own digital presence, drive revenue, generate qualified inquiries, and improve the customer experience.

You will oversee e-commerce operations, plan campaigns, manage content, craft calendars, and coordinate with sales to convert inquiries into opportunities, while optimizing ROAS and conversion across Shopify, Shopee,

Qualifications

• Bachelor's degree in Marketing, Business, Communications, E-Commerce, or related field.
• 3–5 years in digital marketing or e-commerce.
• Experience managing Shopify, Shopee, Lazada, TikTok Shop or similar platforms.
• Strong knowledge of Meta Ads, Google Ads, Google Analytics, SEO, and email marketing.

Responsibilities

• Manage and optimize e-commerce platforms (website and future channels).
• Create, update, and maintain product listings, pricing, promotions, content, and merchandising.
• Plan, execute, and monitor digital marketing campaigns.
• Develop content calendars, social media, email campaigns, and engagement programs.
• Qualify inbound inquiries and coordinate with sales for opportunities.
• Drive online sales through promotions, CRO, retention, and marketplace initiatives.
• Coordinate trade shows, product launches, and events to boost lead generation.
• Oversee online order processing and coordinate with warehouse for fulfillment.
• Track and report KPIs like leads, sales, traffic, ad performance, and ROI.

Skills

Digital marketing

E-commerce management

Lead generation

Campaign planning

Data analysis

Conversion optimization

Multi-channel marketing

Independent working

Education

Bachelor's degree in Marketing or related field

Tools

Shopify

Shopee

Lazada

TikTok Shop

Meta Ads

Google Ads

Google Analytics

SEO tools

Email marketing platforms

Job description

We are looking for a results-driven Digital Marketing & E-Commerce Manager to build, manage, and grow digital sales channels. This role combines e-commerce operations, digital marketing, lead generation, and online customer engagement. The ideal candidate is someone who can take ownership of digital presence, drive online revenue growth, generate qualified inquiries, and continuously improve the customer experience across multiple online platforms.

Key responsibilities

• Manage and optimize the company's e-commerce platforms, including the website and future online sales channels

• Create, update, and maintain product listings, pricing, promotions, content, and merchandising across all digital platforms

• Plan, execute, and monitor digital marketing campaigns

• Develop and manage content calendars, social media activities, email marketing campaigns, and customer engagement initiatives

• Generate, respond to, and qualify inbound inquiries, ensuring timely follow-up and coordination with the sales team for business opportunities

• Drive online sales growth through promotional campaigns, conversion rate optimization, customer retention programs, and marketplace initiatives

• Coordinate trade shows, product launches, customer events, and other marketing activities to enhance brand visibility and lead generation

• Oversee the online order processing workflow and coordinate with warehouse team to ensure accurate and timely fulfillment

• Track, analyze, and report on key performance indicators including leads, sales, website traffic, advertising performance, customer engagement, and return on investment

• Continuously identify opportunities to improve the customer experience, increase revenue, enhance operational efficiency, and strengthen the company's digital presence

Qualifications

• Bachelor's degree in Marketing, Business, Communications, E-Commerce, or related field.

• Minimum 3 to 5 years of experience in digital marketing, e-commerce, or a related role.

• Proven experience managing Shopify, Shopee, Lazada, TikTok Shop, or similar platforms.

• Strong knowledge of Meta Ads, Google Ads, Google Analytics, SEO, and email marketing platforms.

• Experience generating leads and managing customer inquiries.

• Strong analytical and reporting skills with the ability to interpret data and make recommendations.

• Experience coordinating marketing campaigns from planning through execution.

• Excellent written and verbal communication skills.

• Strong organizational skills and ability to manage multiple priorities.

• Self-driven, commercially minded, and capable of working independently.

• Experience in industrial, B2B, engineering, manufacturing, or technical product environments is an advantage.

What You'll Get

• Competitive salary and benefits package

• Performance-based rewards

• Professional growth and development opportunities

• Ownership of key digital marketing and e-commerce initiatives

Why Join Us

At Ohcotech Corporation, we're not looking for someone to simply post on social media. We're looking for someone who wants to build, grow, and own a digital business channel. You'll have the opportunity to shape the company's e-commerce and digital marketing strategy, make measurable contributions to revenue growth, work closely with management, and implement new ideas, systems, and technologies.