Growth-Driven Digital Marketing Manager

Prudential plc; Manila; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

Prudential plc is seeking a Digital Marketing Manager to design and run data-driven digital campaigns across paid media, search, and performance channels. The role emphasizes SEO leadership, analytics-driven optimization, and cross-functional collaboration to drive customer acquisition and retention.

The position oversees SEO, SEM, and performance metrics, working with internal teams and external partners to deliver measurable business impact.

Qualifications

• Develop and execute data-driven digital campaigns across paid media, search, and performance channels.
• Lead SEO strategy including keyword research and on-page/technical SEO best practices.
• Implement tracking and analytics to measure campaign effectiveness and drive optimization.
• Manage media budgets, bidding strategies, and vendor relationships.

Responsibilities

• Develop and manage paid digital campaigns across search, display, and social channels.
• Optimize SEM and paid media strategies to maximize conversions.
• Lead SEO strategy, keyword research, and website optimization to improve organic rankings.
• Monitor performance and provide actionable insights for brand search visibility.
• Implement tracking, attribution, and analytics to measure campaign effectiveness.
• Oversee performance dashboards for stakeholder visibility.
• Experiment with new media platforms and formats to improve outcomes.

Skills

Digital marketing

SEO

SEM

Paid media

Analytics

Campaign management

Cross-functional collaboration

Tools

Analytics platforms

Job description

Prudential plc is seeking a Digital Marketing Manager to design and run data-driven digital campaigns across paid media, search, and performance channels. The role emphasizes SEO leadership, analytics-driven optimization, and cross-functional collaboration to drive customer acquisition and retention.

The position oversees SEO, SEM, and performance metrics, working with internal teams and external partners to deliver measurable business impact.