Digital Marketing Lead: Campaign Growth & Analytics

WalterMart Supermarket, Incorporated; Quezon City; Presencial; PHP 540.000 - 720.000; Jornada completa

Descripción de la vacante

WalterMart Supermarket, Incorporated is seeking a Digital Marketing Supervisor to plan, implement, and monitor campaigns across social media, paid advertising, and website initiatives. The role emphasizes aligning initiatives with business objectives and maintaining brand consistency.

The ideal candidate has a 3–5 year background in digital marketing, preferably within retail or consumer brands, and strong analytics to drive performance improvements.

Formación

• Bachelor's degree in Marketing, Advertising, Communications, or Business Administration.
• 3–5 years of digital marketing experience, preferably in retail, FMCG, e-commerce, consumer brands, or related industries.
• Strong knowledge of social media marketing, paid advertising, content marketing, and digital campaign management.
• Familiarity with digital analytics and performance measurement tools.
• Experience coordinating with advertising agencies, digital partners, or third-party suppliers is an advantage.

Responsabilidades

• Develop and execute digital marketing campaigns aligned with overall marketing and business objectives.
• Manage and monitor digital channels, including social media, paid digital advertising, website initiatives, and other online platforms.
• Monitor campaign performance and analyze key digital marketing metrics to identify opportunities for improvement.
• Coordinate the development of digital content, promotional materials, and campaign assets.
• Monitor digital trends, competitor activities, customer behavior, and emerging platforms.
• Prepare regular digital marketing performance reports and recommendations for management.
• Ensure that digital campaigns maintain consistent branding and messaging.

Conocimientos

Social media marketing

Paid advertising

Content marketing

Digital campaign management

Digital analytics

Performance measurement tools

Coordination with agencies/partners

Educación

Bachelor's degree in Marketing/Advertising/Communications/Business Administration

Descripción del empleo

WalterMart Supermarket, Incorporated is seeking a Digital Marketing Supervisor to plan, implement, and monitor campaigns across social media, paid advertising, and website initiatives. The role emphasizes aligning initiatives with business objectives and maintaining brand consistency.

The ideal candidate has a 3–5 year background in digital marketing, preferably within retail or consumer brands, and strong analytics to drive performance improvements.