Digital Marketing Lead

IAPFSAI Technologies; Hinoba-an; On-site; PHP 800,000 - 1,500,000; Full time

Job summary

IAPFSAI Technologies is seeking a Digital Marketing Lead to own the organic footprint, driving inbound traffic and lead generation through high‑quality content and SEO. You will align with design and development teams to maximize website conversion and brand authority.

You have 5+ years in digital marketing (B2B SaaS/IT services preferred), deep SEO expertise, and strong leadership to steer multi‑disciplinary projects across the funnel.

Qualifications

• 5+ years in digital marketing, preferably for B2B SaaS or IT services.
• Deep understanding of technical SEO, content strategy, and inbound marketing.
• Strong leadership and project management skills.

Responsibilities

• Develop and execute end-to-end digital marketing and SEO strategies.
• Oversee content marketing, technical SEO, and social media presence.
• Collaborate with the design and dev teams to optimize website conversion rates.
• Track and report on web traffic, keyword rankings, and organic lead generation.

Skills

Digital marketing

SEO

Content strategy

Inbound marketing

Leadership

Project management

Job description

As the Digital Marketing Lead, you will own the entire organic digital footprint of IAPFSAI Technologies. You will build strategies that drive inbound traffic, increase brand authority, and turn our website into a powerful lead-generation engine through high-quality content and top-tier SEO.

Responsibilities

• Develop and execute end-to-end digital marketing and SEO strategies.
• Oversee content marketing, technical SEO, and social media presence.
• Collaborate with the design and dev teams to optimize website conversion rates.
• Track and report on web traffic, keyword rankings, and organic lead generation.

Requirements

• 5+ years in digital marketing, preferably for B2B SaaS or IT services.
• Deep understanding of technical SEO, content strategy, and inbound marketing.
• Strong leadership and project management skills.