Digital Marketing Executive

Global Play Hub Innovations Corp.; Taguig; On-site; PHP 669,600 - 892,800; Full time

Benefits offered by this job

Performance Bonus

13th Month Pay

HMO

Free Meals

Paid Leave for Maternity, Paternity, Sick, and Vacation

Job summary

A dynamic digital marketing agency in Taguig is seeking a Senior Marketing Assistant to manage and optimize paid media campaigns across platforms such as Meta, Google Ads, and TikTok. The role requires 1-3 years of experience and offers a salary of PHP 60,000 to PHP 80,000, depending on probationary performance. Responsibilities include monitoring key metrics, generating reports, and collaborating with various teams for successful campaign execution. Benefits include a performance bonus and government-mandated benefits.

Qualifications

• 1-3 years of experience in digital marketing or related field.
• Ability to analyze and optimize digital marketing campaigns.
• Strong understanding of various advertising platforms.

Responsibilities

• Run and optimize paid media campaigns on multiple platforms.
• Monitor key metrics and generate performance reports.
• Collaborate with cross-functional teams to align campaign strategies.

Skills

Paid Media execution and optimization

Campaign management across digital platforms

Performance tracking and reporting

Analytical skills (CTR, CPC, etc.)

Collaboration with media and creative teams

Education

Bachelor's degree

Job description

On-site - Taguig 1-3 Yrs Exp Bachelor Full-time

Senior Marketing Assistant

JOB RESPONSIBILITIES:

Paid Media Execution & Optimization

• Run and optimize campaigns across Meta (Facebook/instagram); Google Ads, YouTube, TikTok.
• Ads, and other digital platforms.
• Manage daily sudgers, bizing strategies, pacing, and delivery
• Set up campaigns including targeting, creatives, audences, and tracking
• Conduct A/B texts on creatives, audiences, and improve performance.

Performance Tracking & Reporting

• Monitor key metrics such as CTR, CPC, CPM, and CPA
• Generate weekly and monthly reports with insighes and recommendations,
• Maintain dashboards and doeumentation of campaign resuits.
• Work closely with the Media Strategy Team to align on goals and direction
• Identify trends, opportunities, and performance gaps.
• Propose optimization strategies based on platform behavior and performance
• Coordinate with Creatives to request, test, and evaluate new assets
• Align with Brand/PR teams, on campaign messaging and compliance requiremants.
• Ensure adherence to internal guidelines, regulatory policies, and advertising standards

SALARY AND BENEFITS:

Work Hours: Nine (9) hours/ day (including regular and special non-working holidays); Six @) days per week, Four (4) days off per month.

Probationary (non-mandarin); PHP 60,000

Probationary (non-mandarin): PHP 80,0000

Employee Recognition and Rewards

• Performance Bonus

Government Mandated Benefits

• 13th Month Pay

Insurance Health & Wellness

• HMO
• Free Meals
• Bereavement Leave, Maternity & Paternity Leave, Sick Leave, Solo Parent Leave, Vacation Leave