Digital Marketing Executive

The Hongkong and Shanghai Hotels, Limited; Manila; On-site; PHP 420,000 - 780,000; Full time

Job summary

The Peninsula Manila is seeking a passionate Marketing professional to support the Digital Marketing Manager in developing, executing, tracking, and optimizing digital campaigns across channels. The ideal candidate combines digital planning with hands-on execution to align with the Digital Marketing Plan.

Located in Makati, The Peninsula Manila offers luxury hospitality and a dynamic digital environment. You will collaborate with internal teams to enhance the end-user experience, analyze

Qualifications

• Bachelor’s degree in Multimedia Arts, Marketing, Advertising, or related field.
• Knowledge of digital content creation, website optimization, and e-commerce.
• Experience with Google, Facebook, Instagram, Search, and Display campaigns.
• Updated on digital marketing trends and best practices.
• Minimum 2 years’ experience in Digital Marketing, E-commerce, hospitality, or a related industry.

Responsibilities

• Knowledgeable in creating and optimizing brand websites that enhance the e-commerce experience, drive room bookings and revenue, and reinforce the brand’s unique value proposition.
• In collaboration with the Digital Marketing Manager, develop compelling digital creatives and impactful marketing campaigns that support business objectives.
• Effectively utilize brand marketing tools to execute and support digital marketing initiatives across all channels.
• Monitor, analyze, and report on the performance of digital marketing campaigns, measuring results against established KPIs, ROI, and key result areas (KRAs).
• Partner with the Digital Marketing Manager and internal stakeholders to continuously enhance and optimize the end-user experience across The Peninsula Manila’s digital touchpoints.

Skills

Digital marketing

Campaign optimization

Analytics/reporting

Collaboration with stakeholders

Education

Bachelor’s degree in Multimedia Arts, Marketing, Advertising, or related field

Tools

Google Ads

Facebook Ads

Instagram Ads

Display campaigns

Job description

We are seeking a passionate Marketing professional to support the Digital Marketing Manager in the development, implementation, tracking, and optimization of digital marketing campaigns across all channels. The ideal candidate is a well-rounded individual with strong capabilities in digital marketing planning and execution, aligned with the objectives outlined in the Digital Marketing Plan.

Key accountabilities

• Knowledgeable in creating and optimizing brand websites that enhance the e-commerce experience, drive room bookings and revenue, and reinforce the brand’s unique value proposition.
• In collaboration with the Digital Marketing Manager, develop compelling digital creatives and impactful marketing campaigns that support business objectives.
• Effectively utilize brand marketing tools to execute and support digital marketing initiatives across all channels.
• Monitor, analyze, and report on the performance of digital marketing campaigns, measuring results against established KPIs, ROI, and key result areas (KRAs).
• Partner with the Digital Marketing Manager and internal stakeholders to continuously enhance and optimize the end-user experience across The Peninsula Manila’s digital touchpoints.

General Requirements

• Bachelor’s degree in Multimedia Arts, Marketing, Advertising, or related field.
• Knowledge of digital content creation, website optimization, and e-commerce.
• Experience with Google, Facebook, Instagram, Search, and Display campaigns.
• Updated on digital marketing trends and best practices.
• Minimum 2 years’ experience in Digital Marketing, E-commerce, hospitality, or a related industry.

The Peninsula Manila

Located in Makati City's bustling business district, The Peninsula Manila has epitomised luxury and sophistication in the Philippines for over 40 years. Known as the 'Jewel in the Capital’s Crown,' it offers elegant rooms, renowned Filipino hospitality, and a stunning lobby. The hotel features award-winning dining, a top-rated bar, a fitness center, and a retail arcade. Recognised as "The Best Business Hotel in Manila" by readers of Business Traveller Asia-Pacific, “The Best Premium Hotel in the Philippines” by Trip.com. It also holds a spot in the Michelin Guide 2024.