Digital Marketing Executive

The Hongkong and Shanghai Hotels, Limited; Makati; On-site; PHP 450,000 - 650,000; Full time

Job summary

The Peninsula Manila is seeking a passionate Marketing professional to support the Digital Marketing Manager in planning, executing, and optimizing digital campaigns across channels.

You will help enhance the brand’s e-commerce presence, drive room bookings, and analyze performance against KPIs, while staying ahead of digital trends and collaborating with internal stakeholders to improve the end-user experience.

Qualifications

• Bachelor’s degree in Marketing or related field.
• Knowledge of digital content creation, website optimization, and e-commerce.
• Experience with Google, Facebook, Instagram, Search and Display campaigns.
• Up-to-date with digital marketing trends and best practices.
• Minimum 2 years’ experience in Digital Marketing, E-commerce, hospitality, or related industry.

Responsibilities

• Create and optimize brand websites to enhance e-commerce, drive room bookings, and reinforce the brand.
• Develop compelling digital creatives and campaigns with the Digital Marketing Manager.
• Utilize brand marketing tools to execute digital initiatives across channels.
• Monitor and report on campaign performance against KPIs, ROI, and KRAs.
• Collaborate with stakeholders to optimize The Peninsula Manila's digital touchpoints.

Skills

Digital marketing

Content creation

Website optimization

E-commerce

Campaign management

Analytics

Education

Bachelor’s degree in Marketing/Multimedia/Advertising

Job description

Job Description:

We are seeking a passionate Marketing professional to support the Digital Marketing Manager in the development, implementation, tracking, and optimization of digital marketing campaigns across all channels. The ideal candidate is a well-rounded individual with strong capabilities in digital marketing planning and execution, aligned with the objectives outlined in the Digital Marketing Plan.

Key accountabilities

• Knowledgeable in creating and optimizing brand websites that enhance the e-commerce experience, drive room bookings and revenue, and reinforce the brand’s unique value proposition.


• In collaboration with the Digital Marketing Manager, develop compelling digital creatives and impactful marketing campaigns that support business objectives.


• Effectively utilize brand marketing tools to execute and support digital marketing initiatives across all channels.


• Monitor, analyze, and report on the performance of digital marketing campaigns, measuring results against established KPIs, ROI, and key result areas (KRAs).


• Partner with the Digital Marketing Manager and internal stakeholders to continuously enhance and optimize the end-user experience across The Peninsula Manila’s digital touchpoints.

General Requirements

• Bachelor’s degree in Multimedia Arts, Marketing, Advertising, or related field.


• Knowledge of digital content creation, website optimization, and e-commerce.


• Experience with Google, Facebook, Instagram, Search, and Display campaigns.


• Updated on digital marketing trends and best practices.


• Minimum 2 years’ experience in Digital Marketing, E-commerce, hospitality, or a related industry.

The Peninsula Manila

Located in Makati Citys bustling business district, The Peninsula Manila has epitomised luxury and sophistication in the Philippines for over 40 years. Known as the Jewel in the Capital’s Crown, it offers elegant rooms, renowned Filipino hospitality, and a stunning lobby. The hotel features award-winning dining, a top-rated bar, a fitness center, and a retail arcade. Recognised as \"The Best Business Hotel in Manila\" by readers of Business Traveller Asia-Pacific, “The Best Premium Hotel in the Philippines” by Trip.com. It also holds a spot in the Michelin Guide 2024.