DIGITAL MARKETING & CONTENT SPECIALIST

Private Advertiser; Taguig; On-site; PHP 320,000 - 640,000; Full time

Job summary

Private Advertiser in Taguig, Philippines, is seeking a Digital Marketing & Content Specialist to manage our online presence and brand storytelling across platforms. You will plan and produce photo and video content, run social channels, and help launch campaigns for ASUL and Celeste Cortesi's personal brand.

The role blends creative and analytical work, requiring hands-on video editing, graphic design, and performance marketing skills.

Qualifications

• Proven digital marketing experience with social media and performance marketing.
• Experience creating data-driven campaigns and content calendars.
• Ability to shoot, edit, and produce short-form video content.
• Proficient in Canva, Photoshop, Lightroom, CapCut, and video editing tools.

Responsibilities

• Develop and manage monthly social media content calendars aligned with launches.
• Create lifestyle and product content maintaining brand voice across platforms.
• Monitor analytics and optimize reach, engagement, and conversions.
• Manage comments, messages, and community engagement.
• Conceptualize, shoot, and produce short-form videos for TikTok and Reels.
• Create static graphics and digital assets using design tools.
• Edit videos and retouch photos using CapCut, Premiere, Lightroom, Photoshop.
• Plan and optimize paid campaigns across Meta and TikTok.
• Track KPIs like ROAS, CPA, CPC, CTR, CPM, CAC; run A/B tests.

Skills

Social media management

Content strategy

Video production

Video editing

Copywriting

Analytics

Campaign optimization

Tools

Canva

Photoshop

Lightroom

CapCut

Adobe Premiere Pro

Job description

About the role

The Digital Marketing & Content Specialist is responsible for managing the Company's digital marketing activities, including social media management, content creation, paid advertising, performance marketing, and digital campaign execution for ASUL and Celeste Cortesi's personal brand as the founder of ASUL. The role combines creative and analytical responsibilities—from planning and producing photo and video content, managing social media platforms, and developing campaigns to executing paid advertisements, monitoring performance, and optimizing digital marketing results. The position works closely with the Marketing Team to support product launches, promotions, influencer collaborations, e-commerce campaigns, retail activities, pop-up events, and other online and offline marketing initiatives.

Key responsibilities

• Develop and manage monthly social media content calendars, plan content aligned with product launches, campaigns, trends, and brand objectives, and manage the Company's social media platforms

• Develop lifestyle, beauty, product, behind-the-scenes, event, and personality-driven content while ensuring consistent brand voice, visual identity, and storytelling across platforms

• Monitor social media analytics and recommend strategies to improve reach, engagement, and conversions

• Manage comments, messages, and community engagement professionally

• Conceptualize, shoot, and produce short-form videos for TikTok, Instagram Reels, and other platforms

• Create static graphics, photos, promotional materials, and digital assets using Canva, Photoshop, Lightroom, or similar tools

• Edit videos using CapCut, Adobe Premiere Pro, or similar software and edit and retouch photos using Lightroom, Photoshop, Canva, or similar tools

• Plan, launch, manage, and optimize paid advertising campaigns across Meta (Facebook and Instagram) and TikTok

• Manage advertising budgets, monitor KPIs such as ROAS, CPA, CPC, CTR, CPM, conversion rate, CAC, and revenue, and conduct A/B testing of creatives, ad copy, audiences, placements, and other campaign variables

• Develop ad concepts, captions, headlines, scripts, and other advertising copy and produce or coordinate photo and video assets required for advertising campaigns

About you

• Digital marketing and performance marketing experience

• Paid advertising and campaign optimization expertise

• Experience with Meta Ads and TikTok Ads

• Experience with e-commerce advertising platforms

• Social media management skills

• Content strategy and calendar management experience

• Photo and video production capabilities

• Video editing proficiency with CapCut, Adobe Premiere Pro, or similar software

• Photo editing proficiency with Lightroom, Photoshop, Canva, or similar tools

• Advertising copywriting and content writing skills