Digital Experience & Analytics Specialist

Hammerjack Pty Ltd; Taguig; Hybrid; PHP 650,000 - 850,000; Part time

Job summary

The Digital Experience Specialist at JTI will gather and translate quantitative and qualitative data into actionable insights to improve the performance of JTI's digital platforms. You will review data from analytics, campaigns, sales and end-user feedback to drive improvements across websites and apps.

This role requires strong analytical and project management skills, plus the ability to collaborate with Brand, IT, Customer Experience, Data and Foresight, Sales and Creative teams to deliver

Qualifications

• Three years of experience in digital user experience; FMCG, fintech, or digital advertising preferred.
• Experience with digital platforms (web and/or apps).
• Strong knowledge of website analytics, usability metrics, and digital performance measurement.
• Experience creating reports and developing data-driven strategies.

Responsibilities

• Gather and analyze data from digital platforms, campaigns, sales and end-user feedback.
• Prepare digital performance reports and presentations with IT, Customer Experience, and Digital teams.
• Ensure data quality for performance measurement and reporting.
• Monitor website and platform performance using GA4, Power BI, and Similarweb.
• Manage existing and future digital platforms, including planning, development, deployment, and maintenance.
• Support platform enhancements and deployment of new features.
• Collaborate with Brand, IT, Data and Foresight, Sales and Creatives on data-driven strategies.
• Contribute to platform innovation and process optimization addressing user needs and business goals.
• Participate in fieldwork and user experience research to uncover insights.
• Translate findings into recommendations for current and future experiences.
• Manage multiple digital projects with cross-functional stakeholders in a fast-paced environment.

Skills

Digital UX

Analytics

Project management

Cross-functional collaboration

English & Tagalog communication

Education

Graduate degree in Marketing or Business

Tools

GA4

Power BI

Similarweb

Job description

The Digital Experience Specialist at JTI will gather and translate quantitative and qualitative data into actionable insights to improve the performance of JTI's digital platforms. You will review data from analytics, campaigns, sales and end-user feedback to drive improvements across websites and apps.

This role requires strong analytical and project management skills, plus the ability to collaborate with Brand, IT, Customer Experience, Data and Foresight, Sales and Creative teams to deliver