Digital Analytics Specialist: Insight & Optimization Expert

Vodafone; Hinoba-an; On-site; PHP 4,389,000 - 6,897,000; Full time

Job summary

Vodafone VOIS is seeking a Digital Analytics Specialist who will design, implement, and manage digital tracking across web and mobile platforms using Adobe Analytics. The role translates business needs into analytics solutions, ensures high‑quality data capture, and delivers actionable insights to boost digital performance and user experience.

You will partner with marketing, UX, and product teams to provide evidence‑based recommendations, build dashboards in Analysis Workspace, create segments,

Qualifications

• Bachelor's degree in a quantitative field (e.g., Computer Science, Statistics, Data Analytics).
• 3–5+ years of digital analytics experience.
• Strong proficiency in Adobe Analytics and Analysis Workspace.
• Experience with Tableau or Power BI for data visualization.
• Familiar with Agile practices and cloud platforms (AWS/GCP) is beneficial.

Responsibilities

• Build and maintain dashboards in Adobe Analysis Workspace to monitor metrics.
• Create calculated metrics and audience segments to reveal insights.
• Analyze user journeys to identify drop-offs and optimization opportunities.
• Collaborate with marketing, UX, and product to deliver recommendations.
• Support A/B and multivariate experiments using Adobe Target.
• Design, implement, and maintain tagging with Adobe Launch and Web SDK.
• Define data layer specifications for reliable data capture.
• Configure Adobe Analytics variables (eVars, Props, Events, List Vars).
• Conduct regular audits for data integrity and privacy compliance.
• Align tracking implementations with evolving product and business requirements.

Skills

Adobe Analytics

Analysis Workspace

Customer Journey Analytics

Excel

Stakeholder management

Agile

Tableau

Power BI

Python

R

Education

Bachelor's degree in a quantitative field (e.g., Computer Science, Statistics, Data Analytics)

Tools

Adobe Launch

Adobe Web SDK

OneTrust

AWS

GCP

Job description

Vodafone VOIS is seeking a Digital Analytics Specialist who will design, implement, and manage digital tracking across web and mobile platforms using Adobe Analytics. The role translates business needs into analytics solutions, ensures high‑quality data capture, and delivers actionable insights to boost digital performance and user experience.

You will partner with marketing, UX, and product teams to provide evidence‑based recommendations, build dashboards in Analysis Workspace, create segments,