Digital Campaigns Lead — Social Media & On-Ground

SM Supermalls; Manila, Hinoba-an; On-site; PHP 335,000 - 614,000; Full time

Job summary

SM Supermalls is seeking a Marketing Campaign Specialist to support nationwide youth-focused campaigns across digital platforms and on-ground events. You will brainstorm and implement activations, coordinate with Affiliates, Business units, agencies, and tenants, and help create engaging content.

The role requires 3+ years in activation campaigns, a related bachelor's degree, and strong knowledge of social media platforms along with basic design and video skills.

Qualifications

• 3+ years in running on-ground activations/campaigns, creatives and digital marketing.
• Bachelor's degree in Marketing, Advertising, or Communications.
• Knowledgeable in FB, IG, and X; basic Photoshop & Premiere skills; copywriting & negotiation.

Responsibilities

• Supervise digital and on-ground campaigns; coordinate with creative and digital agency, media buying agency, suppliers and tenants.
• Admin support: process cost estimates, create POs, track budgets and monitor promos.
• Document, monitor and update projects; ensure timely delivery and reporting.

Skills

Social media management

Content planning

Negotiation

Copywriting

Media buying

Photography

Video production

Design & layout

Education

Bachelor's degree in Marketing/Advertising/Communications

Tools

Facebook

Instagram

X (Twitter)

Photoshop

Premiere Pro

Job description

SM Supermalls is seeking a Marketing Campaign Specialist to support nationwide youth-focused campaigns across digital platforms and on-ground events. You will brainstorm and implement activations, coordinate with Affiliates, Business units, agencies, and tenants, and help create engaging content.

The role requires 3+ years in activation campaigns, a related bachelor's degree, and strong knowledge of social media platforms along with basic design and video skills.