Digital Campaign Lead - Media Planning & Optimization

GGC Group Asia; Taguig; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

GGC Group Asia is seeking a Digital Manager to plan, execute, monitor, and optimize digital media campaigns aligned with client objectives, audience, and budget. You will handle planning, buying, implementation, and performance reporting while coordinating with media vendors and internal teams.

The ideal candidate has 3–5 years in digital media planning and buying, familiarity with Google, Meta, TikTok, and programmatic tools, and strong analytical skills to interpret reach, impressions, clicks,

Qualifications

• Experience planning and buying digital media for campaigns.
• Ability to read campaign reports with ROI insights.
• Familiarity with Google, Meta, TikTok platforms and programmatic tools.
• Analytical mindset with strong budgeting skills.

Responsibilities

• Plan, execute, monitor, and optimize digital media campaigns.
• Manage budgets and coordinate with vendors, publishers, and teams.
• Prepare performance reports and provide optimization recommendations.
• Lead a small team and ensure timely delivery with accuracy.

Skills

Digital media planning

Media buying

Campaign reporting

Performance analysis

Excel

Google Sheets

ROI analysis

Tools

Google Ads

Meta Ads

TikTok Ads

Programmatic tools

Job description

GGC Group Asia is seeking a Digital Manager to plan, execute, monitor, and optimize digital media campaigns aligned with client objectives, audience, and budget. You will handle planning, buying, implementation, and performance reporting while coordinating with media vendors and internal teams.

The ideal candidate has 3–5 years in digital media planning and buying, familiarity with Google, Meta, TikTok, and programmatic tools, and strong analytical skills to interpret reach, impressions, clicks,