Digital Assistant Marketing Manager

United Asia Automotive Group Inc.; Quezon City; On-site; PHP 700,000 - 1,200,000; Full time

Job summary

United Asia Automotive Group Inc. is seeking a Digital Marketing Asst. Manager to lead strategic planning, brand management, and integrated campaigns for RADAR EV in the Philippines. The role covers online presence, market research, and cross-functional collaboration, based on-site in Quezon City.

Ideal candidates bring 3–5 years in automotive marketing, strong digital skills, and a proven track record of campaign success in a fast-paced environment. Employment is full-time with standard hours.

Qualifications

• Bachelor's or Masters degree in Marketing, Business Administration or related field.
• 3-5 years of experience as a Manager in automotive or consumer brands.
• 3+ years of progressive marketing experience, with a strong focus on Digital marketing, ATL and BTL strategies, preferably in the automotive sector.
• Proven track record of developing and executing successful marketing campaigns that drive measurable results.
• Strong analytical, communication and project management skills.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.

Responsibilities

• Develop and implement comprehensive marketing strategies that align with business objectives and market dynamics.
• Define and manage brand positioning to increase brand equity and customer perception.
• Ensure consistent messaging and visual identity across all marketing materials and channels.
• Plan, execute, and monitor integrated marketing campaigns across digital, print, broadcast, and experiential channels.
• Analyze campaign performance data to optimize strategies and maximize ROI.
• Collaborate with cross-functional teams to ensure cohesive messaging and branding across all platforms.
• Manage the company's online presence, including website content, SEO, social media, and online advertising.
• Utilize analytics tools to track and improve online performance and customer engagement.
• Stay abreast of emerging digital marketing trends and technologies to maintain a competitive edge.
• Conduct through market research to identify trends, customer preferences, and competitive dynamics.
• Leverage insights to inform product development, positioning, and market strategies.
• Monitor industry developments to identify new opportunities and potential threats.
• Work closely with the sales team to align marketing strategies with sales goals and customer engagement efforts.
• Provide support to sales staff on marketing initiatives and product features.
• Develop sales enablement tools and materials to facilitate customer acquisition and retention.
• Develop and manage the marketing budget, ensuring effective allocation of resources across campaigns.
• Monitor expenses and report on financial performance related to marketing initiatives.
• Identify cost-saving opportunities without comprising campaign effectiveness.
• Lead and mentor a team of creatives and marketing professionals, fostering collaboration and innovation.
• Set clear performance expectations and provide regular feedback and coaching.
• Identify training and development opportunities to enhance team capabilities.

Skills

Digital marketing

Brand management

CRM & data analytics

Team leadership

Strategic planning

Cross-functional collaboration

Education

Bachelor's/Master's in Marketing/Business

Tools

SEO/SEM

Marketing analytics tools

Job description

Are you looking for a job that offers career advancement?

Be PART of one of the FASTEST-growing automotive brands in the Philippines!

The EXCLUSIVE distributor of RADAR EV Pick up here in the Philippines needs a Digital Marketing Asst. Manager!

The primary responsibilites are:

Strategic Planning & Brand Management

• Develop and implement comprehensive marketing strategies that align with business objectives and market dynamics.

• Define and manage brand positioning to increase brand equity and customer perception.

• Ensure consistent messaging and visual identity across all marketing materials and channels.

Integrated Marketing Campaigns

• Plan, execute, and monitor integrated marketing campaigns across digital, print, broadcast, and experiential channels.

• Analyze campaign performance data to optimize strategies and maximize return on investment (ROI)

• Collaborate with cross-functional teams to ensure cohesive messaging and branding across all platforms.

Digital Marketing & Online Presence

• Manage the company's online presence, including website content, SEO, social media, and online advertising.

• Utilize analytics tools to track and improve online performance and customer engagement.

• Stay abreast of emerging digital marketing trends and technologies to maintain a competitive edge.

Market Research & Analysis

• Conduct through market research to identify trends, customer preferences, and competitive dynamics.

• Leverage insights to inform product development, positioning, and market strategies.

• Monitor industry developments to identify new opportunities and potential threats.

Sales Collaboration & Support

• Work closely with the sales team to align marketing strategies with sales goals and customer engagement efforts.

• Provide support to sales staff on marketing initiatives and product features.

• Develop sales enablement tools and materials to facilitate customer acquisition and retention.

Budget Management

• Develop and manage the marketing budget, ensuring effective allocation of resources across campaigns.

• Monitor expenses and report on financial performance related to marketing initiatives.

• Identify cost-saving opportunities without comprising campaign effectiveness.

Team Leadership & Development

• Lead and mentor a team of creatives and marketing professionals, fostering a culture of collaboration and innovation.

• Set clear performance expectations and provide regular feedback and coaching.

• Identify training and development opportunities to enhance team capabilities.

Qualifications:

• Bachelor's or Masters degree in Marketing, Business Administration or related field.

• At least 3-5 years of experience as a Manager in automotive or consumer brands.

• 3 + years of progressive marketing experience , with a strong on Digital marketing, Above-The-Line (ATL) and Below-The Line (BTL) strategies, preferably in the automotive sector.

• Proven track record of developing and executing successful marketing campaigns that drive measurable results.

• Strong analytical, communication and project management skills.

• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.

Competencies

• Experience with Digital-first marketing strategies and tools.

• Familiarity with customer relationship management (CRM) systems and data analysis platforms

• Strong understanding of the automotive industry's unique challenges and opportunities.

• Ability to build and maintain relationships with key stakeholders, including customers, partners, and industry influencers.

Working Pattern and Location:

Hiring Date: September - October 2026

Employment Type: Full-time

Work Location: On-site

Working Hours: 7:30 AM to 5:30 PM

Workdays: Monday to Friday

Location: 728 A. Bonifacio Ave., Balintawak, Quezon City (beside a gas station)