Digital Marketing Specialist

United Asia Automotive Group Incorporated; Quezon City; On-site; PHP 900,000 - 1,300,000; Full time

Benefits offered by this job

HMO

Free Meals

Bereavement Leave

Maternity & Paternity Leave

Parental Leave

Sick Leave

Solo Parent Leave

Special Leave for Women

Vacation Leave

Job summary

United Asia Automotive Group Incorporated is seeking a Digital Marketing Asst. Manager to lead strategic planning, brand management, and integrated campaigns for our exclusive RADAR EV Pick up line in the Philippines.

The role focuses on strengthening online presence, SEO, CRM utilization, and cross-functional collaboration to drive growth. The position requires 3–5 years in automotive marketing with a strong digital toolkit and leadership abilities.

Qualifications

• Bachelor's or Master's degree in Marketing, Business Administration or related field.
• At least 3-5 years of managerial experience in automotive or consumer brands.
• Strong digital marketing capabilities across ATL/BTL and CRM data analysis.

Responsibilities

• Strategic Planning & Brand Management: define brand positioning and ensure consistent messaging.
• Integrated Marketing Campaigns: plan, execute, and monitor campaigns across channels.
• Digital Marketing & Online Presence: manage website, SEO, social media, and online advertising.
• Market Research & Analysis: identify trends and align marketing with sales goals.
• Budget Management: develop and monitor the marketing budget and ROI.
• Leadership: lead and mentor a team of creatives and marketing professionals.

Skills

Digital marketing

Brand management

Campaign planning

Analytics

CRM experience

Education

Bachelor's or Master's in Marketing or related field

Tools

CRM systems

SEO

Web analytics

Job description

United Asia Automotive Group Incorporated

Negotiable

On-site - Quezon City 3-5 Yrs Exp Bachelor Full-time

Job Description

Employee Recognition and Rewards

Government Mandated Benefits

Insurance Health & Wellness

HMO

Free Meals

Bereavement Leave, Maternity & Paternity Leave, Parental Leave, Sick Leave, Solo Parent Leave, Special Leave for Women, Vacation Leave

Are you looking for a job that offers career advancement?

Be PART of one of the FASTEST-growing automotive brands in the Philippines!

The EXCLUSIVE distributor of RADAR EV Pick up here in the Philippines needs a Digital Marketing Asst. Manager!

The primary responsibilites are:

Strategic Planning & Brand Management

• Develop and implement comprehensive marketing strategies that align with business objectives and market dynamics.
• Define and manage brand positioning to increase brand equity and customer perception.
• Ensure consistent messaging and visual identity across all marketing materials and channels.

Integrated Marketing Campaigns

• Plan, execute, and monitor integrated marketing campaigns across digital, print, broadcast, and experiential channels.
• Analyze campaign performance data to optimize strategies and maximize return on investment (ROI)
• Collaborate with cross-functional teams to ensure cohesive messaging and branding across all platforms.

Digital Marketing & Online Presence

• Manage the company's online presence, including website content, SEO, social media, and online advertising.
• Utilize analytics tools to track and improve online performance and customer engagement.
• Stay abreast of emerging digital marketing trends and technologies to maintain a competitive edge.

Market Research & Analysis

• Conduct through market research to identify trends, customer preferences, and competitive dynamics.
• Leverage insights to inform product development, positioning, and market strategies.
• Monitor industry developments to identify new opportunities and potential threats.
• Work closely with the sales team to align marketing strategies with sales goals and customer engagement efforts.
• Provide support to sales staff on marketing initiatives and product features.
• Develop sales enablement tools and materials to facilitate customer acquisition and retention.

Budget Management

• Develop and manage the marketing budget, ensuring effective allocation of resources across campaigns.
• Monitor expenses and report on financial performance related to marketing initiatives.
• Identify cost-saving opportunities without comprising campaign effectiveness.
• Lead and mentor a team of creatives and marketing professionals, fostering a culture of collaboration and innovation.
• Set clear performance expectations and provide regular feedback and coaching.
• Identify training and development opportunities to enhance team capabilities.

Qualifications:

• Bachelor's or Masters degree in Marketing, Business Administration or related field.
• At least 3-5 years of experience as a Manager in automotive or consumer brands.
• 3 + years of progressive marketing experience , with a strong on Digital marketing, Above-The-Line (ATL) and Below-The Line (BTL) strategies, preferably in the automotive sector.
• Proven track record of developing and executing successful marketing campaigns that drive measurable results.
• Strong analytical, communication and project management skills.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
• Experience with Digital-first marketing strategies and tools.
• Familiarity with customer relationship management (CRM) systems and data analysis platforms
• Strong understanding of the automotive industry's unique challenges and opportunities.
• Ability to build and maintain relationships with key stakeholders, including customers, partners, and industry influencers.

Working Pattern and Location:

Hiring Date: September-October 2026

Employment Type: Full-time

Work Location: On-site

Working Hours: 7:30 AM to 5:30 PM

Workdays: Monday to Friday

HR Manager United Asia Automotive Group Incorporated